Montreal, Quebec--
December 18, 2018 -- InvestorsHub NewsWire -- Technology
incubator and mobile app development company, RewardDrop Software,
Inc., a division of APPx Group Holdings, Inc. (CSE: APPX) (FSE: APO) (the "Company"
or "APPx"), announced a development update on CatchCoin™, their
augmented reality rewards platform, where participating businesses
offer real cash rewards to consumers who visit their locations and
make purchases, thus generating measurable foot traffic with a
great return on investment (ROI).
Penetration testing of the
CatchCoin web application, REST API, iOS application and Android
application has been completed by Scalar Decisions Inc.. Scalar
also performed application source code compliance reviews and
application architecture reviews for both Android and iOS. Complete
details can be found in the APPx press release dated December 6,
2018.
Back-end architecture,
including databases, web application and API, has been migrated to
the Microsoft Azure platform, allowing for greater security and
scalability for the CatchCoin platform. Azure will facilitate the
upcoming Beta program, public launch and product growth as
CatchCoin expands into new regions.
Augmented Reality
technologies ARCore (Android) and ARKit (iOS) have been integrated
into the CatchCoin mobile applications and will allow app users to
view geolocation-based rewards as 3D objects in real-world space
via their smartphone. Additionally, QR code generation and scanning
has been implemented within the platform and mobile apps, which
will enable advertisers to securely offer additional rewards to
CatchCoin app users who make a purchase at their
locations.
The sales team has received
signed commitments from 50 businesses to take part in the CatchCoin
Beta program in Montreal in early 2019. Participating businesses
will gain early access to the Location Portal and work with the
CatchCoin team to create geolocation-based campaigns at their
locations. A group of Beta testers will be given early access to
CatchCoin iOS and Android mobile applications to view and claim
rewards by visiting and making purchases at participating
businesses.
"CatchCoin development has
progressed tremendously over the recent months," said Kyle Maglio,
VP of Product Development at APPx. "With core systems in place, our
sales and marketing teams have been delivering full product demos
to both committed and prospective advertisers. With the upcoming
Beta program, feedback received from participating businesses and
app users will help us to further refine and improve CatchCoin
before launch."
The CatchCoin platform will
empower retailers, event providers and brands to deliver real cash
rewards in exchange for location visits and sales. Highly
customizable campaigns allow advertisers to target the customers
they want, when they want, to generate foot traffic, promote
high-margin merchandise and maximize staff productivity. Consumers
with the CatchCoin app will earn real cash rewards by visiting, and
making purchases at, participating advertiser
locations.
To learn more about
CatchCoin, please visit www.catchcoin.com.
About APPx Group
Holdings, Inc.
APPx Group Holdings, Inc.
is a Fintech incubator that offers technology-based business
solutions. Our growing partnership network allows us to service a
wide range of markets: advertising, fintech, and telecommunications
products and services.
With our strong reach,
we're constantly adding to, and enhancing, our portfolio. We strive
to be industry leaders, creating innovations engineered from the
ground up by our diverse culture of talent. APPx delivers sustained
value by strategically solving our customers' immediate and
long-term needs, helping them reach their goals on a global
scale.
Contact:
APPx Group
Holdings, Inc.
Rahim Mohamed, CEO
RM@appxgroup.com
(833) 777-APPX
Jay Ruckenstein,
President
jay@appxgroup.com
(833) 777-APPX
Forward-looking
Information
This news release includes
forward-looking information that is subject to risks and
uncertainties. All statements within, other than statements of
historical fact, are to be considered forward-looking. Although
APPx believes the expectations expressed in such forward-looking
information are based on reasonable assumptions, such information
is not a guarantee of future performance and actual results or
developments may differ materially from those contained in
forward-looking information. These factors include, among others,
the risks associated with the failure to execute any of APPx's
current or anticipated projects or transactions. Although
management of APPx has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. APPx does not assume any obligation to update any
forward-looking information except as required under the applicable
securities laws. Investors are cautioned not to put undue reliance
on forward-looking statements due to the inherent uncertainty
therein.