Inuvo's IntentKey Solution Enables Audience Targeting on Safari Browser, Despite Apple’s New Privacy Restrictions
October 10 2023 - 9:00AM
Inuvo, Inc. (NYSE American: INUV), a leading
provider of marketing technology, powered by artificial
intelligence (AI) that serves brands and agencies, announced today
that by using its IntentKey solution, advertisers can reach their
desired audiences on Apple's Safari browser across the open web in
a compliant manner despite new privacy restrictions introduced in
iOS 17.
Apple’s updated operating system contains
additional privacy protections that restrict the ability of
third-party companies to track users' web browsing habits, which
poses challenges for marketers targeting audiences and seeking
campaign performance insights when consumers are using a Safari
browser.
Inuvo's AI solution, IntentKey, is uniquely
positioned to provide a cookieless, identity-less solution that
aligns with Apple's privacy stance while enabling improved audience
targeting and measurement.
"Apple is systematically eliminating the use of a
consumer's identity for the targeting of advertising,” said Richard
Howe, CEO of Inuvo. “They have facilitated private browsing,
eliminated third-party and limited first-party cookies, obfuscated
email addresses, and, now in their latest update, removed URL
tracking parameters. With IntentKey, we're able to help our clients
achieve their marketing goals on Safari without compromising on
privacy compliance or performance."
Using real-time AI models generated from knowledge
gained from crawling the entire open web, Inuvo is able to detect
user intent without using traditional identity tactics like
cookies, third-party consumer data, IP addresses, and user
fingerprinting. The models are constantly updated to reflect
changes in interest and behavior, analyzing huge volumes of data in
real-time that model audiences and optimize campaigns. The
technical infrastructure allows rapid pattern recognition that
leads to immediate decisions regarding the placement of
advertising.
Since Inuvo’s large-language-based AI is not
reliant on consumer data, the ability to discover and target
audiences is not impacted by the privacy changes occurring within
Safari and other browsers.
IntentKey enables granular, concept-based targeting
for Safari web traffic, with an approach that collects no
personally identifiable information from users. Combined with
integrated AI that also optimizes media spend across channels in
real-time, IntentKey drives higher returns for advertisers
struggling to reach Safari audiences.
"At a time when advertisers are rightfully
concerned about reaching Safari users, IntentKey provides a
solution to the industry's largest problem: consumer privacy," said
Howe. "We look forward to working with more partners to ensure
compliant, effective targeting on iOS and other platforms moving
forward."
About Inuvo Inuvo®, Inc. (NYSE
American: INUV) is a market leader in Artificial Intelligence built
for advertising. Its IntentKey AI solution is a first-of-its-kind
proprietary and patented technology capable of identifying and
actioning to the reasons why consumers are interested in products,
services, or brands, not who those consumers are. To learn more,
visit www.inuvo.com.
Safe Harbor / Forward-Looking
Statements
This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding Inuvo’s
quarter-end financial close process and preparation of financial
statements for the quarter that are subject to risks and
uncertainties that could cause results to be materially different
than expectations. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2022 as filed on March 10, 2023, and our other filings with the
SEC. Additionally, forward looking statements are subject to
certain risks, trends, and uncertainties including the continued
impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot
provide assurances that the assumptions upon which these
forward-looking statements are based will prove to have been
correct. Should one of these risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those expressed or implied in any forward-looking
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on these forward-looking statements, which are current only as of
this date. Inuvo does not intend to update or revise any
forward-looking statements made herein or any other forward-looking
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otherwise. Inuvo further expressly disclaims any written or oral
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Inuvo Company Contact: Wally Ruiz
Chief Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations : David Waldman
/ Natalya Rudman Crescendo Communications, LLC Tel: (212) 671-1020
inuv@crescendo-ir.com
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