BrainChip Appoints New CMO, Enhances Scientific Advisory Board
August 07 2024 - 12:00PM
Business Wire
BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the
world’s first commercial producer of ultra-low power, fully
digital, event-based, neuromorphic AI, today announced that it has
hired Steven Brightfield as its new chief marketing officer and has
re-envisioned its Scientific Advisory Board (SAB) by bringing on
company founder Peter van der Made, Dr. Jason K. Eshraghian and Dr.
André van Schaik.
Brightfield has a depth of tech industry knowledge and
experience within the AI semiconductor industry. He previously led
marketing at several AI focused technology companies, such as
SiMa.ai, X-Silicon and Wave Computing combined with deep experience
within the semiconductor sector, including executive leadership
positions at LSI Logic, Qualcomm, Zoran and others. One of
Brightfield’s first priorities at BrainChip will be to oversee the
development of a marketing strategy for the new TENNs product, an
advanced, ultra efficient neural network architecture and integrate
it into the Akida technology platform.
The Scientific Advisory Board provides independent advice and
expert consultation for the executive staff of Brainchip to guide
the scientific and technical aspects of the company’s short- and
long-term goals. The SAB also reviews and evaluates the research
and development programs of BrainChip with respect to quality and
scope. The re-envisioned SAB provides new perspectives from key
industry leaders in AI with increasing focus under the leadership
of Dr. Tony Lewis.
van der Made has been at the forefront of computer innovation
for 45 years. One of the founders of BrainChip, he designed the
first generations of digital neuromorphic devices on which the
Akida™ chip was based. van der Made previously served as chief
technology officer for BrainChip until his retirement last year. He
remains a member of the company’s board of directors.
Eshraghian is an Assistant Professor with the Department of
Electrical and Computer Engineering, University of California,
Santa Cruz. He serves as the Secretary of the Neural Systems and
Applications Technical Committee. His research interests are in
large-scale neuromorphic computing. Dr. Eshraghian is the developer
of snnTorch, a widely used Python library with more than 150,000
downloads used to train and model spiking neural networks, and his
lab developed several high-profile language models, including
SpikeGPT, and the MatMul-Free LLM.
Van Schaik is a pioneer of the field of neuromorphic
engineering. He is a professor of electrical engineering at the
Western Sydney University and director of the International Centre
for Neuromorphic Systems, also in Australia. His research focuses
on neuromorphic engineering and computational neuroscience. Dr. Van
Schaik has authored more than 300 publications, invented more than
35 patents and is a founder of four start-up companies: VAST Audio,
Personal Audio, Heard Systems and Optera.
“I am pleased to add new team members with the skills,
experience and credentials to advance BrainChip’s adoption in the
market,” said Sean Hehir, BrainChip’s CEO. “Leveraging Steve’s
expertise as a technology marketer and expanding our Scientific
Advisory Board with some of the keenest minds in the industry,
better positions us to achieve our goals. I am eager to work
closely with each of them.”
About BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR:
BCHPY) BrainChip is the worldwide leader in Edge AI on-chip
processing and learning. The company’s first-to-market, fully
digital, event-based AI processor, AkidaTM, uses neuromorphic
principles to mimic the human brain, analyzing only essential
sensor inputs at the point of acquisition, processing data with
unparalleled efficiency, precision, and economy of energy. Akida
uniquely enables Edge learning local to the chip, independent of
the cloud, dramatically reducing latency while improving privacy
and data security. Akida Neural processor IP, which can be
integrated into SoCs on any process technology, has shown
substantial benefits on today’s workloads and networks, and offers
a platform for developers to create, tune and run their models
using standard AI workflows like Tensorflow/Keras. In enabling
effective Edge compute to be universally deployable across real
world applications such as connected cars, consumer electronics,
and industrial IoT, BrainChip is proving that on-chip AI, close to
the sensor, is the future, for its customers’ products, as well as
the planet. Explore the benefits of Essential AI at
www.brainchip.com.
Follow BrainChip on Twitter:
https://www.twitter.com/BrainChip_inc Follow BrainChip on LinkedIn:
https://www.linkedin.com/company/7792006
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version on businesswire.com: https://www.businesswire.com/news/home/20240807217838/en/
Media Contact: Mark Smith JPR Communications
818-398-1424
Investor Relations: Tony Dawe Director, Global Investor
Relations tdawe@brainchip.com
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