Albertsons Companies Celebrates National Seafood Month With Relaunch of Waterfront Bistro®, a 100 Percent Responsibly Sourced Seafood Brand
October 03 2022 - 9:01AM
Business Wire
Waterfront Bistro introduces simple recipes to
inspire more home cooks to bring restaurant-quality seafood meals
and appetizers to the dinner table
Albertsons Companies (NYSE: ACI) is diving into National Seafood
Month by relaunching Waterfront Bistro and affirming its commitment
to providing customers with high-quality, traceable seafood from
environmentally and socially responsible sources. Waterfront
Bistro, which can be found at Albertsons, Safeway, Vons,
Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible
Choice logo indicating that 100 percent of its seafood items meet
Albertsons Cos.’ Responsible Seafood Policy. In an effort to
continue working towards industry best practices in traceability,
Waterfront Bistro seafood is third-party audited to ensure every
fish, shrimp or shellfish has been raised or caught in ways that
help safeguard future supplies and keep ecosystems thriving.
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Albertsons Companies celebrates National
Seafood Month by relaunching Waterfront Bistro and affirming its
commitment to providing customers with high-quality, traceable
seafood from environmentally and socially responsible sources.
Photo courtesy: Albertsons Companies
“We’re excited to reintroduce Waterfront Bistro as an elevated
and responsible option for our shoppers,” said Katie Ceclan, VP of
Own Brands for Albertsons Cos. “With Waterfront Bistro, we’re
making it easier than ever to access affordable, high-quality and
responsibly sourced seafood ingredients so our customers can create
restaurant-worthy dishes in the comfort of their own kitchens and
feel good about the ingredients they’re using.”
To help make mealtimes at home simple and delicious, shoppers
can find inspiration and recipe solutions online, as well as in the
company’s Meal Plans tool which offers numerous recipe suggestions
based on dietary preferences, including pescatarian. Additionally,
many Waterfront Bistro items will feature recipe suggestions on the
backside of the package. Customers can simply scan the QR code for
inspiring meal solutions, from Creamy Shrimp Scampi to Tilapia
Milanese, as well as helpful seafood tips, tricks and serving
hacks.
As part of the relaunch, the Waterfront Bistro brand will
feature a new, modernized logo and updated packaging. In addition,
Albertsons Cos. is introducing “Bring the Bistro Home,” an
integrated marketing campaign that includes digital, in-store,
e-commerce and creative components.
Waterfront Bistro, part of the Albertsons Cos.’ Own Brands
portfolio, was created in 2009 as a convenient, at-home version of
a high-quality seafood bistro experience. Product options range
from frozen fin fish and shrimp to heat-and-serve meals and jarred
sauces. To learn more about Waterfront Bistro offerings, please
visit the website here.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of June 18, 2022, the Company operated 2,273
retail food and drug stores with 1,720 pharmacies, 402 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2021, along with the Albertsons Companies
Foundation, the Company contributed nearly $200 million in food and
financial support, including approximately $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities have enough to eat.
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Jessica Keener media@albertsons.com
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