Logitech For Creators Launches New Platform ‘Together We Create’
April 06 2022 - 9:00AM
Business Wire
Global campaign embraces a generation of
creators who are shaping the future
Logitech For Creators, a brand extension of Logitech (SIX: LOGN)
(NASDAQ: LOGI) that is dedicated to empowering all creators to
pursue their passions, today announced “Together We Create,” a
platform that shares its vision of collaborating with creators to
shape the future of creating together. “Together We Create” ladders
up to Logitech’s global brand campaign DEFY LOGIC, which highlights
the diversity of those defying logic as they work, create and
play.
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the full release here:
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Logitech For Creators "Together We
Create" (Graphic: Business Wire)
This integrated, multi-element, cross-platform campaign will
come to life on digital, on social and IRL globally. The campaign
starts today, with an anthem video and the launch of Logitech
Creator Society, and followed later this month with the second
annual Logitech Song Breaker Awards, which recognizes creators who
helped propel artists and songs into the music charts through
trends and dance challenges that they’ve created and shared on
social media. Digital entertainer and superstar Bretman Rock will
be hosting this year’s award show.
“‘Together We Create’ is a collective call to action to shape
the future of creating together,” said Erin Chin, Chief Marketing
Officer of Logitech For Creators. “Logitech has the tools to help
creators simplify the process of creation. Beyond that, it’s also
about working together to celebrate creators, champion a community
that elevates both aspiring and professional creators, and drive
change for a more diverse and inclusive future. We make the tools,
creators change the world.”
The platform is shaped by the insight that while creating has
become more accessible than ever, in order to be successful and
sustainable, creators need the right tools and support. “Together
We Create” continues the brand’s commitment of putting creators at
the heart of everything it does and its belief that all creators
have the extraordinary potential to shape culture.
To illustrate the vision, the anthem video features creators
across creative fields, social platforms and geographies, each
connected through their passion for creating. The creators are
musician Chloé Stafler, game streamer and voice actor Friskk,
celebrity choreographer and visionary JaQuel Knight, social media
star and serial entrepreneur Josh Richards, pro competitive gamer
and content creator King Jae, pop culture and anime enthusiast
Tatted Poodle and musician Pastel.
All these creators are part of the new Creator Society, an
invite-only, global community of creators who will be collaborating
with Logitech For Creators as the brand’s creator voices. These
ambassadors will work with Logitech to elevate and inspire the
community through spotlights on why they create and co-develop
programs to address creator needs such as gear, growth and mental
health.
Friskk, on what “Together We Create” means to her,
“Individually, we are single droplets but together, we are an
ocean! Creating together means we’re learning and growing from each
other’s knowledge, working towards common goals and driving
innovation.”
Knight, on working with Logitech For Creators, “The most
exciting thing about this collaboration is that we get to create a
space for other creators that look and feel like me, while sharing
similar values. Impacting, encouraging, and inspiring the next
generation of artists and creators are all things I am deeply
passionate about, and I am thrilled to be in a partnership geared
toward learning from yesterday to create a better tomorrow for us
all.”
To learn more about the campaign, the creators and products, go
to logitech.com/creators. #TogetherWeCreate.
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that
helps all creators pursue their passions by unlocking their
extraordinary potential and ability to shape culture.
#TogetherWeCreate is our vision of collaborating with creators to
shape the future of creating together. We celebrate creators and
put them at the heart of everything we do, and support them with
our products and services. Logitech For Creators brings together
Blue Microphones, Mevo and Streamlabs, brands that have always
served creators with their tools.
Founded in 1981, and headquartered in Lausanne, Switzerland,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Find Logitech For Creators at www.logitech.com/creators,
the company blog or @LogitechC.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A and/or its affiliates in the U.S.
and other countries. All other trademarks are the property of their
respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
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Editorial Contact: Audrey Tang audrey_tang@logitech.com |
510-713-5271
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