SNICKERS®, Oakley, Gillette and Campbell’s
Chunky® Join Pizza Hut as Madden NFL 21 Championship Series
Sponsors to Reach More Fans Through Competitive Gaming
Entertainment
Anderson .Paak Debuts Music Video for “CUT EM
IN” ft. Rick Ross on Derwin James vs. The World as the Safety Faces
Hip Hop Star Quavo at 10:00pm ET
Register Now for the Madden NFL 21 Club
Championship
Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21)
announced brand-new and returning sponsors joining the 2020-21
competitive season. MCS21 features the most sponsors in Madden NFL
Championship Series (MCS) history, nearly double the number of
sponsors seen for the Madden NFL 20 Championship Series, with more
to come. The news comes after the successful premieres of new MCS21
competitive gaming entertainment, Derwin James vs. The World -
Presented by Oakley and King of the Hill, which saw thousands of
fans tune in to the top tier competitive action in their first
week. Both programs start their second weeks with new celebrity
competitors, and more entertainment, including the debut of 3x
Grammy Award winning artist Anderson .Paak’s new music video for
“CUT EM IN” featuring Rick Ross from the Madden NFL 21 soundtrack
on Derwin James vs. The World at 10:00pm ET.
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the full release here:
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Madden NFL 21 Championship Series
Sponsors (Graphic: Business Wire)
Joining Pizza Hut as sponsors of MCS21 are fellow NFL official
marketing partners SNICKERS®, Oakley, Gillette and Campbell’s
Chunky® - diversifying the Series’ non-endemic sponsorship roster.
Sponsors’ roles have also expanded this year, with each being
deeply integrated into the revamped MCS21 through bespoke branded
experiences that will help bring Madden NFL players and football
fans accessible competitive action and entertainment every
week.
“Coming off the biggest product year in the history of the
franchise and the star-studded, entertainment-driven evolution of
MCS programming, Madden NFL 21 has stepped onto an elevated
platform of opportunity for brand partnerships in the world of
competitive gaming,” said Vida Mylson, Sr. Director of Commercial
Brand Partnerships at EA SPORTS. “Alongside this world-class roster
of sponsors, all connected by our affiliation to the NFL, we’ll
deliver new and authentic brand experiences that fuel football
culture and resonate with the next generation of fans.”
SNICKERS® returns as a sponsor this year for the third
consecutive season. As the longest standing partnership of the
series, SNICKERS® will continue to foster and celebrate the biggest
plays, most memorable Madden moments through ritualized MCS
activations such as #SnickersTop5Plays and SNICKERS® Moment of the
Year.
Joining the MCS as a first-year sponsor is iconic sportswear
brand Oakley. Oakley signs on as the presenting sponsor of the
all-new Derwin James vs. The World tournament in celebration of the
launch of Prizm™ Gaming - the brand’s first optical solution
developed specifically for gaming. Together, Oakley and Madden NFL
will showcase the power of Prizm™ technology, as used by Derwin
James to dominate the real and virtual gridiron.
Gillette is welcomed as a new sponsor for the MCS21 season as a
part of a larger Madden NFL 21 partnership where they are the
exclusive sponsor of the Gillette Style Zone within The Yard – a
new mode where players are able customize their avatar, including
facial hair, hairstyle and more, to express their individuality.
Gillette, as a longtime NFL sponsor, is bringing to life the Madden
NFL partnership as part of its “Every Day is Gameday” campaign for
the 2020-21 NFL season. Additionally, as part of MCS21, Gillette is
promoting an exclusive offer for Madden NFL fans in support of the
NFL Team Razor available for all 32 teams at
Gillette.com/Madden.
Long standing partner of the NFL, Campbell’s Chunky® Soup
evolves their NFL presence into the Madden NFL competitive arena as
a corporate sponsor of the Madden NFL 21 Championship Series.
Campbell’s Chunky® will bring competitive match ups to the
forefront and connect with the community further in a new
tournament later in the season.
All-new episodes of King of The Hill and Derwin James vs. The
World - Presented by Oakley air tonight and every Tuesday night
beginning at 8:00pm ET on the Madden NFL Twitch and YouTube
channels.
King of the Hill, in two respective single elimination
tournaments each week, pits two NFL athletes against one another,
in parallel with two elite Madden NFL competitive players - with
the winner from each matchup advancing to the next week to meet a
new challenger. The tournament kicks things off tonight with Seamus
“Young Kiv” Kivlen, Madden NFL 18 Bowl winner, continuing his
winning run against new challenger Pavan Lakhat, Madden NFL 19 Club
Championship winner. At 9 PM ET, returning winner Oakland Raiders
Henry Ruggs III takes on LA Rams running back Cam Akers, who will
try to stop Ruggs to reach next week’s match against Jacksonville
Jaguars K’lavon Chaisson.
Afterwards, Chargers safety Derwin James challenges a different
celebrity, musical artist or athlete in Madden NFL 21 on Derwin
James vs. The World - Presented by Oakley. This week, rapper and
hip hop star Quavo will attempt to defeat James, fresh off the NFL
star’s crushing defeat of Lil Baby 44 to 0 in last week’s premiere.
Over the course of the year, additional stars like hip hop star Lil
Yachty and others will test their skills against James on the
virtual gridiron.
For those looking to begin their own MCS21 competitive journey,
registration for Madden NFL 21 Club Championship is open now until
September 28*. For registering, competitive hopefuls will receive a
Madden Ultimate Team Elite Fantasy Pack** to use for their Madden
Ultimate Team that guarantees a star from your favorite team.
Official Madden NFL 21 Championship Series rules and how to
register for the Madden NFL 21 Championship Series can be found at
maddenchampionship.com/compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. UFC, FIFA, Madden and NFL are properties of its respective
owners and used with permission.
*For Official Rules, see
https://www.ea.com/games/madden-nfl/madden-nfl-21/compete/madden-nfl-21-championship-series-official-rules
**INTERNET CONNECTION, EA ACCOUNT, AND REGISTRATION WITH MUT
REWARDS LOYALTY PROGRAM (easports.com/madden-nfl/mut-rewards)
REQUIRED. MUST BE 13+ AND ACCEPT THE EA PRIVACY AND COOKIE POLICY
(privacy.ea.com) TO REGISTER.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200922005801/en/
Jino Talens Sr. PR Manager 650-628-9111 jtalens@ea.com
Will Alexander PR Manager 614-477-9728 walexander@ea.com
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