Cerence Expands Car Life Suite to Improve the Car Buying Experience and Enhance the Ownership Lifecycle
September 22 2020 - 8:00AM
Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today
introduced new innovations in Cerence Car Life, a suite of
AI-powered, SaaS products that enables drivers to better interact
with and manage their cars through the entire purchase and
ownership lifecycle.
A recent study shows that the vehicle buying and maintenance
experience is not seamless: just one out of three customers are
satisfied with the traditional process, while 80 percent of dealers
in the U.S. believe that, if they want to survive, they need to
find new ways to sell vehicles. Cerence Car Life’s new in-car
feature advertising solution brings much-needed technological
innovations to the car buying process, delivering a full
introduction to a new car, its intelligent voice assistant, and its
key features when entering it during a test drive or for the first
time after purchase – or even beforehand via a companion smartphone
and/or tablet application. With a shift to contactless vehicle
purchasing in light of the COVID-19 pandemic, Cerence Car Life will
become an even more powerful tool, serving as the product
specialist for potential buyers when an in-person sales experience
is not an option.
Beyond the sales and purchasing process, Cerence Car Life
supports drivers throughout their ownership of a vehicle, driving
brand loyalty through a superior experience. The new Contextual Car
Status Module enables drivers to learn about and understand their
car’s status in real-time, including warning lights and error
messages (e.g. What’s my tire pressure?), with context-driven
knowledge based on up-to-date information from the car’s sensors.
This includes support for multi-modal interactions, in which the
driver can use both voice and gesture to point at warning lights
and ask questions. Cerence has also added a suite of services that
integrates with an automaker’s website and companion app to
continuously, proactively provide information and tips that ensure
drivers are fully aware of everything going on with their car,
including new features provided through over-the-air updates.
“The car is turning into a smartphone on wheels, and the process
for purchasing and maintaining a car needs to catch up to this more
technology-focused experience,” said Nils Lenke, VP and General
Manager of Cerence Applications business. “These new services are
critical for OEMs as they navigate the new landscape of purchasing,
owning and maintaining a car – putting technology front and center
with their drivers.”
For more information about Cerence Car Life, visit
www.cerence.com/solutions/car-life. To learn more about Cerence,
visit www.cerence.com, and follow the company on LinkedIn and
Twitter.
About Cerence Inc.Cerence (NASDAQ: CRNC) is the
global industry leader in creating unique, moving experiences for
the automotive world. As an innovation partner to the world’s
leading automakers, it is helping transform how a car feels,
responds and learns. Its track record is built on more than 20
years of knowledge and more than 325 million cars on the road
today. Whether it’s connected cars, autonomous driving or
e-vehicles, Cerence is mapping the road ahead. For more
information, visit www.cerence.com.
Contact InformationKate HickmanCerence Inc.
Tel: 339-215-4583Email: kate.hickman@cerence.com
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