Pampers Launches “Share the Love” Campaign After New Survey Reveals 9 out of 10 Moms Worry They Are Not Doing a Good Enou...
February 19 2020 - 7:40AM
Business Wire
Shay Mitchell and Chrissy Teigen join
Pampers to help uplift moms through “Share the Love” – a movement
to inspire and remind moms they are doing great
Moms put everything they have into loving and caring for their
babies. Yet, in a new Pampers survey* conducted among moms, 9 out
of 10 worry they aren’t doing a good enough job. In another
survey** conducted in North America, many claim to be their own
worst critic (86%). To show support for moms everywhere, Pampers is
starting a movement, “Share the Love.” Teaming up with Pampers are
Actress, Entrepreneur and new mom Shay Mitchell along with
long-term Pampers Creative Consultant, TV Personality, Cookbook
Author and mother of two, Chrissy Teigen, to fuel the
discussion.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200219005327/en/
(Photo: Business Wire)
“I’m learning that while motherhood is the most incredible
experience it’s not always easy and I know I can be really hard on
myself sometimes,” said Shay Mitchell. “I often worry about being
‘good enough’ as a mom, and if I listen to myself for too long, it
can take away from the joy of the moment. So, I’m striving to be
kinder to myself and to try to see myself through my daughter’s
eyes. That’s why this Pampers ‘Share the Love’ campaign is so
important—I want to help create positive conversation around
motherhood and let new moms know they’re not alone.”
Pampers is shedding light on this parenting reality and starting
this movement to help moms second-guess themselves less and to
encourage others to show support with positive thoughts of
affirmation. To kick it off, Pampers is hosting the ultimate
mom-chat that will be live streamed on Pampers Instagram TV. Shay
Mitchell and Chrissy Teigen will share their personal experiences
of motherhood while Reproductive Psychiatrist and Author, Dr.
Alexandra Sacks will lend her expertise to provide practical help
and solutions to the most common internal-stressors moms face. The
discussion will be broadcast live on Pampers Instagram at 1:00 PM
EST today, Wednesday February 19, 2020.
“As a mom of two, I’ve watched my babies grow and develop into
little people with big personalities and big opinions,” said
Chrissy Teigen. “As they get a little older it’s amazing to hear
them express their feelings and say ‘I love you’. When our babies
are too little to tell us themselves, it’s so powerful to hear
words of encouragement from your partner, a friend or a fellow
parent. Even a simple ‘you’re doing great Mama’ from a passer-by
can make a world of difference when your baby is having a melt-down
at the grocery store or on a flight.”
Pampers is also debuting a new film today that depicts this
shared mom experience and encourages us all to remind moms they’re
doing a great job. Pampers is asking everyone to #SharetheLove with
a range of tools across social media platforms designed to make it
easy to show support.
“At Pampers, our mission is to care for the happy, healthy
development of babies and lift up the parents who care for them,”
said Fama Francisco, CEO Global Baby Care and Feminine Care,
Procter & Gamble. “As a mother myself, I know how easy it is to
be critical of ourselves, especially in the early years. And now
that my children are grown and have communicated back to me how
loved they’ve always felt, I realize how unhelpful my inner-critic
was. That’s why I’m passionate about this #SharetheLove program and
the opportunity it offers for us to remind every mom that, in the
eyes of the people she loves and the people who love her, she’s
doing just fine.”
Follow @PampersUS Instagram Live on Wednesday, February 19 for
the ultimate mom-chat and visit Pampers.com for more information.
Join the conversation using #SharetheLove.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
*About the Survey * Based on Pampers survey of 500 U.S.
moms **Based on a survey of 1,011 mothers in the U.S. and
Canada.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200219005327/en/
P&G Baby Care Communications Laura Dressman, 513-482-0619
Dressman.lp@pg.com or MSLGROUP (for Pampers) Alan Danzis,
917-580-0585 Alan.Danzis@mslgroup.com
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