Roku and TCL Announce Plan to Make 8K TCL Roku TVs and Built-in Voice Controls
January 07 2019 - 3:00PM
Business Wire
(CES) — Roku, Inc. (Nasdaq: ROKU) and TCL®, America’s
fastest-growing TV brand, today announced that the two companies
are working together to make 8K TCL Roku TVs expected to be
available to consumers in late 2019. TCL will leverage its latest
Gen 11 LCD panel factory and Roku® is developing an 8K hardware
reference design that TCL will be the first to license.
Additionally, Roku is expanding its 4K and HDR hardware reference
design to include far-field microphones for voice search and
control. Today, TCL also announced they will be the first to
deliver these TV models in 2019.
“Together TCL and Roku have delivered millions of smart TVs to
consumers across North America that they love to use,” said Chas
Smith, General Manager, Roku TV & Players. “In designing and
delivering 8K TCL Roku TVs we will reach new heights by offering
beautiful picture quality combined with America’s No. 1 TV
streaming platform.”
“TCL and Roku have worked together closely for years driving
innovation forward to give consumers brilliant picture-quality TVs
with the best smart TV OS. As such, TCL’s devices have won numerous
awards and we have quickly grown to the #2 brand of smart TVs in
the U.S.,” said Chris Larson, Senior Vice President, TCL. “We are
thrilled to continue to break boundaries as we plan to build
televisions that push the limits of picture quality and offer TV
models with built-in voice control.”
Since launching in 2014, the Roku TV™ licensing program has
grown to be the No. 1 licensed TV OS in the U.S. The program
provides OEMs with hardware reference designs and the Roku OS to
build smart TVs. Roku manages the software updates, including
delivering new features, regular channel updates and more. During
the first nine months of 2018, more than one in four smart TVs sold
in the U.S. were Roku TVs.
The Roku OS offers access to 500,000+ movies and TV episodes via
thousands of free or paid channels. Consumers can search across
hundreds of channels and see results in order by price, including
what’s playing live if there is an HDTV antenna attached. The Roku
Channel offers 10,000+ free ad-supported movies and TV episodes and
later this month customers will also be able to browse, trial and
subscribe to premium subscriptions from popular services such as
EPIX, SHOWTIME® and STARZ. The Roku Channel provides easy account
management and a single bill for services subscribed to from within
the channel. Free content is also easy to find with Featured Free
as it provides users with direct links to free in-season episodes
from top network shows and full past-season catch-ups.
About TCL
Already one of the world's best-selling consumer electronics
brands, TCL is now the fastest-growing TV brand in North America.
TCL (The Creative Life) was founded more than 35 years ago and
prides itself on delivering high quality products featuring stylish
design and the latest technology. With extensive manufacturing
expertise, a vertically integrated supply chain, and
state-of-the-art panel factory, TCL offers innovative televisions,
including the award-winning TCL Roku TV.
For additional product information please visit
www.tclusa.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TV™ models are available around the world through direct retail
sales and licensing arrangements with TV OEMs and service
operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to Roku’s 8K hardware
reference design and TCL’s license of the reference design, Roku’s
4K and HDR hardware reference design, and the availability and
benefits of offering premium subscriptions on The Roku Channel.
Except as required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Form 10-K for the year ended December 31,
2017 and our most recent Quarterly Reports on Form 10-Q. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
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version on businesswire.com: https://www.businesswire.com/news/home/20190107005924/en/
RokuSeana NorvellSnorvell@roku.com
TCLRachelle ParksRachelle.parks@tcl.com
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