PLANO, Texas, March 8, 2018 /PRNewswire/ -- Cheetos, one
of the flagship brands from PepsiCo's Frito-Lay division, is
inviting fans to see the world in a whole new light – a dangerously
cheesy one – thanks to the new "Cheetos Vision" app launching today
at SXSW 2018. Available on the App Store, Cheetos Vision is
an artificial intelligence-powered camera that turns everything you
see into Cheetos.
Cheetos Vision allows users to transform everything they see
into unbelievable Cheetos-inspired creations. Users can then share
their signature Cheetos images and videos directly on social media.
Fans can even use Cheetos Vision to transform their profile
photos into dangerously cheesy Cheetos creations.
"The Cheetos brand is always on the cutting edge of playful fun,
so it's only natural we would leverage AI to help fans see the
world through a Cheetos lens," said Rachel
Ferdinando, vice president of marketing, Frito-Lay North
America. "We're excited to launch Cheetos Vision alongside so many
other disruptive technologies at SXSW."
The Cheetos Vision launch includes ads geo-targeting attendees
at SXSW 2018. For more information, visit www.Cheetos.com.
About Cheetos
Cheetos is one of many Frito-Lay North
America brands – the $15 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Cheetos by
visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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SOURCE PepsiCo