Pitney Bowes Simplifies and Accelerates Data Accessibility with New Software and Data Marketplace
February 15 2018 - 8:00AM
Business Wire
Marketplace eliminates current market data
challenges business leaders face
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products, solutions and data to power commerce,
today announced the global availability of its new Software and
Data Marketplace, simplifying access to hundreds of data sets
across the Retail, Insurance, Real Estate and Financial Services
industries.
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the full release here:
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The Software and Data Marketplace is a self-service resource for
data users to download the Pitney Bowes industry-leading data
catalog for sample categorical data, such as address, boundary,
demographic, geoenrichment, point of interest, and street data in a
matter of minutes. Additionally, a Software Development Kit (SDK)
is also available through the Marketplace, which allows users to
receive their products and updates automatically.
“Clients tell us that accessing good, clean and accurate data is
a priority for analysis, insight and faster time-to-value. However,
the process of sourcing, cleansing and managing that data is often
tedious, time-consuming and costly for most organizations,” says
Bob Guidotti, Executive Vice President and President of Software,
Pitney Bowes. “By establishing the Pitney Bowes Software and Data
Marketplace, we are removing the complexities our clients face by
enabling access to the portfolio of location, individual, and
address-centric data we’ve amassed from a century’s worth of
mail-based data streams, and making it readily available and
interoperable for critical business functions.”
According to the December, 2017 study, Digital Is Driving The
Next Generation Of Data Marketplaces, commissioned by Pitney Bowes
and conducted by Forrester Consulting, 99 percent of businesses
have trouble using customer data; 69 percent have trouble detecting
changes in data; 92 percent need to increase use of third-party
data due to the rise of digital technologies and interactions; and
99 percent say they would make a data purchase online.
Many organizations now view data as a catalyst to growth and key
to their digital transformation initiatives. Because of this, data
marketplaces are seen by business leaders as a way to act
contextually, confidently and quickly. The new Software and Data
Marketplace provides organizations uninhibited access to reliable
data relevant to their industry. For example, insurance providers
can visualize sample data around properties to better assess risk
for accurate underwriting; financial services providers can review
demographic and location-based data to identify areas with the
highest growth potential; and retailers can assess street,
demographics, and points of interest data to plan store locations
and maximize go-to-market channels.
“Our firm is built on helping clients to organize, enrich,
report and predict outcomes with data. The comprehensive data
portfolio from Pitney Bowes provides our clients with fresh,
accurate data that helps to solve specific business problems,” says
Tim Kreytak, CEO of Ironside. “With the new Pitney Bowes
Software and Data Marketplace, companies know they’re getting
accurate data, and the insights they gather from that data will
enable them to deliver a superior customer experience, support
product and service innovation and optimize business
processes.”
The GeoEnrichment data sets available on the marketplace
platform are also coded with the Pitney Bowes pbKey, a unique and
persistent identifier for addresses, which not only helps data
purchasers build a more complete “golden record” of addresses with
detailed location attributes, but also keeps addresses up to date
by storing them and then performing a reverse pbKey lookup to
obtain the latest address. This is a key capability provided by
Pitney Bowes that helps to overcome data management challenges
organizations currently face.
For a nearly century-old company, Pitney Bowes has processed
hundreds of billions of addresses, precision-matched thousands of
data points to each address and ensured many billions of pieces of
mail get to their intended recipients every year. Leveraging that
experience, the company has created a robust portfolio of
address-centric data products that precisely describe people,
places and things. With this data, clients can develop a deep
understanding of their customers in order to better manage risk,
improve decision making, and increase customer engagement.
Pitney Bowes is removing the need and complexity for clients to
source and process individual datasets from multiple providers by
offering plug and play data capabilities for Business Intelligence
and Business analytics applications. The Software and Data
Marketplace will evolve over time, and will continue to add more
learning resources, data content and products, data samples and
functionality to the Map Explorer.
To learn more about the Software & Data Marketplace, and to
register for an account, please visit us online at:
https://www.pitneybowes.com/us/data.html
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180215005089/en/
Pitney Bowes Inc.Emily Simmons, 843-467-1071Communications
DirectorEmily.simmons@pb.com
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