NEW YORK, Feb. 14, 2018 /PRNewswire/ -- Foot Locker
(NYSE: FL), in partnership with Nike and
Jordan Brand (NYSE: NKE), celebrates 10 years of HOUSE OF
HOOPS by Foot Locker by continuing the evolution of the brands'
joint basketball platform. The @HouseOfHoops Instagram account
launches today, announcing several recurring digital content
series, and providing followers early access to hot and exclusive
product through surprise and delight Instagram moments.
To launch its Instagram channel, HOUSE OF HOOPS merged the
energy of basketball culture with dance culture, with content
featuring everyone from NBA players Kyle
Kuzma, Devin Booker and
Andre Drummond, to social
influencers including King Imprint, Keone, Kid the Wiz and Lavaado.
The spot launched on the new @HouseOfHoops Instagram handle, and
will broadcast on Saturday, Feb. 17,
2018 on TNT during State Farm All-Star Saturday Night.
"Foot Locker is thrilled to be partnering with Nike and Jordan Brand to launch the new HOUSE OF
HOOPS Instagram handle as we head into basketball's biggest
weekend," said Patrick Walsh, vice
president of marketing for Foot Locker. "HOUSE OF HOOPS product,
content and experiences have always been incredibly well
represented as part of each brand's existing social platforms, but
the go-to destination for basketball lifestyle and culture warrants
a separate and stand-alone channel that truly speaks with our
basketball consumer."
HOUSE OF HOOPS will also debut two new digital content series.
Launching tomorrow, the first episode of "Off the Record"
will celebrate the Nike "Big Bang" Foamposite (retail price:
$230) featuring Penny Hardaway and Jayson Tatum, diving into the unknown stories
about how the "Big Bang" came to be. Later in the week, a live
game-show style content series titled "Stockroom 23" will host its
first guest, NBA All-Star and Jordan
Brand family member Victor
Oladipo, providing early product unlocks to @HouseOfHoops
Instagram followers.
HOUSE OF HOOPS began the new NBA season celebrating its 10-year
anniversary with a renewed commitment to exclusive product
offerings, such as the Nike TV Player Editions. When top NBA
athletes sport special colorways of Nike basketball shoes on the
court, consumers can find these player-edition sneakers exclusively
at select HOUSE OF HOOPS locations as early as the following day.
As part of the NBA All-Star celebration, the Nike Foamposite "Big
Bang" and HOUSE OF HOOPS 10-year anniversary pack (SuperFly,
Generation 23 and AJX) will be exclusively sold at select HOUSE OF
HOOPS locations.
The Instagram launch precedes NBA All-Star 2018 in Los Angeles, where HOUSE OF HOOPS will be
celebrated at Foot Locker's brand new West Coast flagship at
Hollywood & Highland. From Friday, Feb.
16 to Sunday, Feb. 18, HOUSE
OF HOOPS will host in-store NBA player appearances and also
transform the outdoor shopping mall's main courtyard into an
elevated brand space featuring a full-court basketball court.
On Saturday, NBA All-Star Kyrie Irving, basketball influencer
Filayyyy, and kid-standouts Jah Swish and the Splash Sisters will
take to the HOUSE OF HOOPS court for a program that includes a
Skills Clinic, Dunk Contest and consumer shooting competition.
All events are open to the public.
ABOUT HOUSE OF HOOPS:
HOUSE OF HOOPS by Foot Locker is
a basketball retail concept created by Foot Locker in exclusive
partnership with Nike and Jordan. Offering an unparalleled line-up
of performance and basketball-inspired footwear, apparel and
accessories, HOUSE OF HOOPS by Foot Locker is the ultimate consumer
experience and a go-to destination for hoops fanatics to find the
latest exclusive footwear from Nike and Jordan Brand Signature
Athletes. The first HOUSE OF HOOPS by Foot Locker opened on
125th Street in Harlem in 2007, and still serves as the
brand's flagship location today. Today, there are more than
215 HOUSE OF HOOPS by Foot Locker stores around the world. To learn
more, visit @HouseOfHoops on Instagram or
footlocker.com/houseofhoops.
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SOURCE Foot Locker, Inc.