Ideal™ programmatic media and interactive promotions captivate
Lunds & Byerlys' upscale consumers
CLEVELAND, May 2, 2024
/PRNewswire-PRWeb/ -- Ideal™ by Design House announces a new
marketing agreement with Lunds & Byerlys, a family-owned
upscale grocery retailer with 29 locations throughout Minneapolis, St. Paul and the surrounding
region. The Twin Cities
independent grocer introduced the Ideal™ digital circular and media
platform, including programmatic media and interactive promotions
to attract new shoppers, while continuing to cater to their loyal
consumer base.
"Using Ideal, we're raising the bar on our
existing print circular with dynamic digital marketing," says
Dan O'Rourke, Senior Director of
Marketing at Lunds & Byerlys.
"Using Ideal, we're raising the bar on our existing print
circular with dynamic digital marketing," says Dan O'Rourke, Senior Director of Marketing at
Lunds & Byerlys. "We know our customers are browsing weekly
specials, making shopping lists, sharing recipes and more on their
cell phones. With rich media we can now tell our stories on
responsible sourcing, locally grown produce, premium meat and
sustainable seafood. We're finding deeper connections with our
loyal customers and engaging with a new shopper base."
Ideal's marketing platform measures store traffic driven from
the circular. Advanced analytics accurately demonstrate ROI at the
local level, such as cost per visit, ad impressions, ad clicks,
time spent on the digital circular and visits conquested from local
competitors.
"We're honored to be working with Lunds & Byerlys, which has
earned a reputation in the grocery industry as a model retailer on
quality and customer service," says Adam
Zimmerman, Co-Founder at Ideal™. "In addition to providing a
lift in store traffic, Ideal's proprietary AI distribution
technology builds detailed data sets on competitors' customers and
targets shoppers most likely to engage with the platform and drive
to their neighborhood Lunds & Byerlys."
To learn more about the Ideal™ digital media platform and new
marketing agreement with Lunds & Byerlys, email
Contact@DesignHouse.Design.
About Lunds & Byerlys
With 29 locations throughout the Twin
Cities and surrounding area, Lunds & Byerlys is family
owned and committed to providing every customer with a sensational
shopping experience. The company's extended family of employees has
an unwavering focus on exceeding expectations through extraordinary
food, exceptional service and passionate expertise. Learn more at
www.LundsandByerlys.com.
About Ideal™ by Design House
Ideal™ by Design House is revolutionizing the digital circular
industry by elevating customer experience for grocers and
retailers. Our leading-edge Ideal™ platform integrates dynamic
digital circulars with an intelligent, omni-channel distribution
system that engages retailers' customers and their competitors'
customers. Advanced analytics measure store traffic driven from the
circular and computes cost per visit to accurately demonstrate ROI
on retailers' marketing programs. Ideal's retail media platform
enables CPG/vendor investment in a revolutionary data-driven
digital circular platform. Learn more at DesignHouse.Design and
LinkedIn.
Media Contact
Adam Zimmerman, Ideal by Design
House, 1 (440) 318-1876,
Adam@DesignHouse.Design, https://DesignHouse.Design
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SOURCE Ideal by Design House