Unity Furthers Commitment to Social Responsibility, Partners With Playing for the Planet, Pledge 1%, & Rare Beauty’s Rare I...
October 21 2020 - 9:00AM
Business Wire
Unity (NYSE: U), the world’s leading platform for creating and
operating real-time 3D (RT3D) content, today announced that it has
partnered with three groups to further its commitment to social
responsibility: Playing for the Planet -- an alliance of private
video game sector member organizations who have committed to
harnessing the power of their platforms to take action on the
climate crisis, Pledge 1% -- the global movement empowering
companies to donate 1% of product, profit, equity, and/or employee
time to improve their local communities, and Rare Beauty -- the
mission-driven cosmetics company founded by Selena Gomez with the
purpose of reducing the stigma associated with mental health. These
partnerships mark the first major initiatives since Unity announced
its Unity Charitable Fund. Seeded with 750,000 shares of Unity
equity--which at the time of Unity’s initial public offering was
$39.0 million, based upon the initial public offering price of
$52.00 per share--the fund directs grants to nonprofits and social
impact for-profits in the areas of education, inclusive economic
opportunity, environment, human wellness, safety, and
accessibility.
“Unity’s support for Playing for the Planet, Pledge 1%, and Rare
Beauty are the first of what will be a series of many commitments
that align with our efforts to make education and economic
opportunity widely available, to ensure privacy and online safety,
to promote wellness, and to demonstrate environmental
responsibility through sustainability initiatives,” said Jessica
Lindl, Vice President, Social Impact, Unity. “Partnering with these
incredible organizations extends our promise to all creators - from
all walks of life - that change is possible, actionable, and most
importantly available to all.”
The Playing for the Planet Alliance, which is convened by the UN
Environment Programme and was announced at the United Nations
Climate Summit in September 2019, brings together the biggest
companies in the video games industry to formally commit to
harnessing the power of their platforms to take action on the
climate crisis. In total, the members of the Alliance have the
ability to reach more than 1 billion video game players. In joining
the Alliance, members have made commitments ranging from
integrating green activations in games, reducing their emissions
and supporting the global environmental agenda through initiatives
ranging from planting millions of trees to reducing plastic in
their products. This marks Unity Social Impact's first environment
and sustainability initiative commitment, specifically aiming to
elevate and rate the Made with Unity experiences that are more eco
friendly or impact the environment.
“Playing for the Planet has brought climate awareness and action
to an unprecedented number of gamers around the world,” said Sam
Barratt, Chief for Youth, Education & Advocacy in the UN
Environment Programme’s Ecosystems Division. “Unity’s commitment
will provide a major boost to the alliance’s efforts to reduce
carbon emissions, protect and restore forests and explore the
introduction of new ‘green nudges’ in game design.”
Pledge 1% is a global movement that inspires, educates, and
empowers every entrepreneur, company, and employee to be a force
for good. Pledge 1% provides a flexible framework for companies of
all sizes to donate 1% of their product, profit, employee time,
and/or equity to causes of their choosing. Unity joins more than
10,000 Pledge 1% member companies from 100+ countries who are
leveraging their assets to support their communities and drive
meaningful social impact.
“We are thrilled to welcome Unity to the Pledge 1% movement and
to celebrate their incredible leadership as a role model to others.
Increasingly, we’re noting a strong trend of top companies like
Unity who are setting aside equity for social impact prior to their
IPOs,” said Pledge 1% Chief Executive Amy Lesnick. “In today's
world, it's clear that companies have an important role to play in
driving solutions to our most pressing social issues. By leveraging
equity, in addition to other assets such as time, expertise,
product, and its global network, Unity is fortifying its commitment
with the financial resources required to sustainably address these
challenges and drive lasting positive change.”
Rare Beauty and Unity are partnering to empower entrepreneurs
and creators to improve mental health for underserved communities,
a mission both organizations share. As part of the partnership,
Unity and Rare Beauty are launching a separate Unity for Humanity
submission category focused solely on projects that encompass
themes of mental health. Unity is donating $50,000, which will go
directly to the winning creators. The call for submissions in this
category will open on November 16, 2020. Unity is separately
donating an additional $50,000, which will go towards the Rare
Beauty’s Rare Impact Fund, aimed at addressing the gaps in mental
health services, with a focus on underserved communities.
“Even before Rare Beauty launched, we wanted the brand to have a
strong purpose that felt authentic to our business and to our
founder, Selena Gomez. Through Rare Impact, our goal is to increase
awareness and support for people who need access to mental health
services, which have had a profound impact on the life of our
founder,” said Elyse Cohen, Vice President, Social Impact at Rare
Beauty. “Partnering with Unity Social Impact to support Unity
creators who are building immersive experiences focused on raising
awareness for and treating mental illnesses, is a natural next step
in realizing this vision.”
Details of the aforementioned partnership can be learned at
today’s Unity for Humanity Summit: a free, two-day online event,
featuring a keynote by Malcolm Gladwell and presentations by
Philippe and Ashlan Cousteau, amongst other industry
luminaries.
To learn more about Unity’s commitment to impacting social
change, please visit www.unity.com/social-impact.
To learn more about the Unity for Humanity Summit taking place
October 21-22, discover sessions, and virtually attend, please
visit ufhsummit2020.unity.com.
About Unity
Unity is the world’s leading platform for creating and operating
real-time 3D (RT3D) content. Creators, ranging from game developers
to artists, architects, automotive designers, filmmakers, and
others, use Unity to make their imaginations come to life. Unity’s
platform provides a comprehensive set of software solutions to
create, run and monetize interactive, real-time 2D and 3D content
for mobile phones, tablets, PCs, consoles, and augmented and
virtual reality devices. The company’s 1,800+ person research and
development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than three billion times per month in 2019 on
more than 1.5 billion unique devices. For more information, please
visit www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201021005294/en/
Amanda Taggart Unity Communications amandat@unity3d.com +1
310-980-9587 Alivia Rasmussen Unity Communications
alivia@unity3d.com +1 650-218-1185
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