Chicken Soup for the Soul Entertainment’s Crackle Plus Signs Agreement with TransUnion to Allow for Improved Ad Targeting o...
April 29 2021 - 9:15AM
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE), one
of the largest operators of streaming advertising-supported
video-on-demand (AVOD) networks, today announced Crackle Plus has
signed an agreement with TransUnion (NYSE: TRU), a global
information and insights company.
With this agreement, Crackle Plus will utilize
TransUnion’s identity and audience solutions to allow the AVOD
industry leader to better serve more relevant advertising to their
audiences and thus provide a higher value to agency and brand
partners.
“There is little doubt that streaming
consumption will continue to see growth, even after a banner year
in 2020, as consumers continue to demonstrate a preference for
streaming services,” said Matt Spiegel, EVP marketing solutions and
media vertical, TransUnion. “We’re excited to work with a leader
like Crackle Plus as they demonstrate their commitment to better
understanding their consumers’ preferences in order to deliver more
relevant content and advertising experiences that as a result,
drive desired outcomes for their marketing partners. TransUnion is
dedicated to providing an accurate and comprehensive view of
consumers to support Crackle Plus’ mission of reaching viewers in
an omni-channel, privacy-safe way.”
TransUnion’s identity graph covers 98% of U.S.
adults and delivers a clearer and more comprehensive view of
individual users utilizing validated, offline identity components.
As a result, Crackle Plus will be able to resolve individuals to a
person or household providing a more accurate ad curation and
delivery, while also protecting consumer data.
With the agreement, Crackle Plus will have
access to TransUnion’s audience insights, automation tools for
onboarding advertiser first-party data, modeling and custom
audience building. This gives Crackle Plus a better understanding
of their audiences to drive advertising personalization resulting
in higher value to brands advertising on Crackle and a more
efficient experience for consumers who will be required to sit
through fewer irrelevant ads.
Crackle Plus offers advertisers access to an
audience difficult to reach through conventional advertising
methods due to their migration away from traditional cable systems.
Through TransUnion’s acquisition of Tru Optik, the Crackle Plus
team and its advertising partners also have access to tens of
thousands of third-party audience segments from dozens of
industry-leading data providers. Reaching highly desired viewers
across a multitude of devices will empower Crackle Plus teams to
deliver commercial content at scale with the utmost respect for
security, privacy and data-compliance.
“The Crackle Plus team is thrilled to be working
with TransUnion,” said George Castrissiades, Executive Director of
Advanced Product and Partnerships. “This relationship means that
our advertising partners can be even more secure in the knowledge
that every dollar they spend on our platform is being optimized to
deliver the maximum value in terms of effective brand
exposure.”
Crackle Plus linear and VOD networks are
available in the U.S. and can be accessed on 29 devices and
services including Amazon FireTV, RokuTV, Apple TV, Smart TVs
(Samsung, LG, Vizio), gaming consoles (PS4 and XBoxOne), Plex, iOS
and Android mobile devices and on desktops at Crackle.com. Crackle
is also available in approximately 500,000 hotel rooms in the
Marriott Bonvoy chain.
ABOUT CHICKEN SOUP FOR THE SOUL
ENTERTAINMENTChicken Soup for the Soul Entertainment, Inc.
(Nasdaq: CSSE) operates streaming video-on-demand networks (VOD).
The company owns Crackle Plus, which owns and operates a variety of
ad-supported and subscription-based VOD networks including Crackle,
Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and
FrightPix. The company also acquires and distributes video content
through its Screen Media subsidiary and produces original long and
short-form content through Landmark Studio Group, its Chicken Soup
for the Soul Originals division and APlus.com. Chicken Soup for the
Soul Entertainment is a subsidiary of Chicken Soup for the Soul,
LLC, which publishes the famous book series and produces
super-premium pet food under the Chicken Soup for the Soul brand
name.
FORWARD-LOOKING STATEMENTSThis
press release includes forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
are statements that are not historical facts. These statements are
based on various assumptions, whether or not identified in this
press release, and on the current expectations of management and
are not predictions of actual performance. Forward-looking
statements are subject to known and unknown risks and
uncertainties, including but not limited to those risks set forth
in the Company’s Annual Report on Form 10-K for the year ended
December 31, 2020. If any of these risks materialize or our
assumptions prove incorrect, actual results could differ materially
from the results implied by these forward-looking statements. These
forward-looking statements speak only as of the date hereof and the
Company expressly disclaims any obligation or undertaking to
release publicly any updates or revisions to any forward-looking
statements contained herein to reflect any change in the Company’s
expectations with respect thereto or any change in events,
conditions or circumstances on which any statement is based.
INVESTOR RELATIONS Taylor
KrafchikEllipsiscsse@ellipsisir.com(646) 776-0886
MEDIA CONTACTKate BarretteRooneyPartners
LLCkbarrette@rooneyco.com(212) 223-0561
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