'Be An Earthkeeper Hero' Video Contest Encourages People to Showcase Their Eco-Actions on YouTube & Changents.Com
June 27 2008 - 1:48PM
PR Newswire (US)
Winner to receive Timberland(R) gear and a $5,000 cash prize to
support their eco-actions STRATHAM, N.H., June 27
/PRNewswire-FirstCall/ -- Do you enjoy the virtues of public
transportation rather than driving a Hummer to work everyday? Do
you turn off the tap water when brushing your teeth rather than let
it run while you stare in the mirror? Believe it or not, those
eco-conscious choices make you an Earthkeeper. If you'd like to
join a "movement" of people like you who care about the
environment, all you have to do is make a compelling video of your
eco-friendly actions and submit it to
http://www.earthkeeper.com/youtube by July 26. If you do, you could
win some really cool Earthkeeper(TM) products. And, if you qualify
for the grand prize, you could also win up to $5,000 for your own
environmental cause. But that's not all! As part of the grand prize
you could be featured in a 2009 Timberland Earthkeeper advertising
campaign. "The 'Be An Earthkeeper Hero' video contest is the
perfect platform for environmentally engaged individuals to use the
power of YouTube videos to showcase their efforts and commitments
to environmental stewardship," said Margaret Morey-Reuner,
Timberland's Senior Manager of Values Marketing. "Whether it's
humorous, informative or truly motivating, one video can inspire a
thousand positive actions on behalf of the environment, and that's
what Earthkeepers is all about." How to Be an Earthkeepers Hero:
Following are three easy steps you can take to become an
Earthkeeper and win a prize for your video: 1. Download the
Earthkeepers Hero video kit at http://www.earthkeeper.com/logo.
Please keep your video under three minutes and submit by July 26,
2008. 2. Use the official Earthkeepers logo somewhere in your
video. 3. Base your eco-video concept on humor, unique Earthkeeping
ideas or a message that really motivates and engages. Calling all
Earthkeepers Prizing: -- One Earthkeeper will win a Grand Prize of
$5,000 cash for their movement or cause and $500 worth of
Timberland(R) gear. It also includes one full year to get a
personal message out as an Earthkeepers Hero on the Earthkeepers
online network including YouTube, Facebook, Earthkeeper.com and
Timberland.com. Additionally, the winner may receive a featured
spot in a Timberland ad next Spring. -- Three Earthkeepers will
each win First Prizes of $300 worth of Timberland(R) gear. One
winner will be selected for each of the three video contest
categories (funniest, most unique Earthkeeping idea, most
motivating/engaging). In order to be eligible to win the Grand
Prize, entrants will have to create a movement by showcasing their
Earthkeepers video using Changents.com -- an entire site dedicated
to connecting social and environmental "agents of change" with
people who want to support them. The top 10 entrants with the most
backing on http://www.changents.com/earthkeepers will be declared
the Grand Prize finalists. Their videos will be the ones voted on
by the YouTube community (from September 2-14, 2008). The video
receiving the most votes will win the Grand Prize. The winners will
be announced the week of September 15, 2008. Official contest rules
are available at http://www.earthkeeper.com/rules. About Timberland
Timberland (NYSE:TBL) is a global leader in the design, engineering
and marketing of premium-quality footwear, apparel and accessories
for consumers who value the outdoors and their time in it.
Timberland markets products under the Timberland(R), Timberland
PRO(R), SmartWool(R), Timberland Boot Company(TM), Howies(R) and
IPATH(R) brands, all of which offer quality workmanship and
detailing and are built to withstand the elements of nature. The
company's products can be found in leading department and specialty
stores as well as Timberland(R) retail stores throughout North
America, Europe, Asia, Latin America, South Africa and the Middle
East. Timberland's dedication to making quality products is matched
by the company's commitment to "doing well and doing good" --
forging powerful partnerships among employees, consumers and
service partners to transform the communities in which they live
and work. To learn more about Timberland, please visit
http://www.timberland.com/. DATASOURCE: Timberland CONTACT: Lisen
Syp of Cone, Inc. for Timberland, +1-617-939-8430, ; or Kate King
of The Timberland Company, +1-603-773-1379, Web site:
http://www.timberland.com/ http://www.earthkeeper.com/youtube
http://www.earthkeeper.com/logo http://www.earthkeeper.com/rules
http://www.changents.com/earthkeepers
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