Nautilus, Inc.’s Bowflex® VeloCore™ Bike Earns Prestigious CES 2021 Innovation Award
December 15 2020 - 12:00PM
Business Wire
- The Bowflex® VeloCore™ bike was recognized for redefining
indoor cycling with its innovative design that features both
leaning mode and stationary mode.
- In leaning mode, the bike leans from side-to-side and simulates
the feel of riding on an open road; all while helping to ignite
your core and arms. A proprietary, patent-pending lock-out feature
keeps the bike in stationary mode, so users can opt for a
traditional cycling workout.
- The connected bike also integrates with the JRNY® digital
fitness platform, which coaches members to achieve their fitness
goals by offering curated workout and entertainment options that
stream while being coached.
- JRNY® members receive voice-coached individualized workouts,
trainer-led video workouts, integration with third party cycling
apps, and access to their entertainment subscriptions like Netflix,
Hulu, Amazon Prime Video, and Disney+.
Nautilus, Inc. (NYSE:NLS), an innovation leader in home fitness
for over 30 years, today announced that it has received a CES® 2021
Innovation Award for the Bowflex® VeloCore™ bike. This
groundbreaking product was recognized for its innovative design,
and as the industry’s first dual-mode indoor cycling bike.
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The Bowflex® VeloCore™ cycling bike was
awarded the CES 2021 Innovation Award for redefining indoor cycling
with an innovative and proprietary design that features leaning and
stationary modes. (Photo: Business Wire)
The Bowflex® VeloCore™ bike is the first indoor cycling bike to
feature both a stationary setting and leaning mode. In leaning
mode, users can push and pull the bike from side-to-side,
replicating the movement of outdoor cycling. A proprietary,
patent-pending lock-out feature keeps the bike in stationary mode,
so users can opt for a traditional cycling workout.
The Bowflex® VeloCore™ indoor cycling bike received a CES
Innovation Award out of thousands of products entered. The CES
Innovation Awards program, owned and produced by the Consumer
Technology Association (CTA)®, is an annual competition honoring
outstanding design and engineering in consumer technology products
across 28 product categories. An elite panel of industry expert
judges, including members of the media, designers, engineers and
more, reviewed submissions based on innovation, engineering and
functionality, aesthetic and design.
“Since its launch three months ago, the Bowflex VeloCore bike
has been extremely popular and continues to receive favorable
customer and media reviews – it’s exciting to see that translate
into recognition as a fitness industry innovator,” said Jim Barr,
CEO of Nautilus, Inc. “This award is also validation that we are
empowering healthier living by providing our customers with
extraordinary, personalized fitness experiences.”
The Bowflex® VeloCore™ connected bike also integrates with the
JRNY® digital fitness platform, which delivers engaging digital
content on a 22’’ HD touch screen. The JRNY digital fitness
platform coaches members to achieve their fitness goals by offering
curated workout and entertainment options that stream while being
coached. JRNY® members receive voice-coached individualized
workouts, trainer-led video workouts, integration with third party
cycling apps, and access to their entertainment subscriptions like
Netflix, Hulu, Amazon Prime Video, and Disney+.** Additionally,
users can digitally connect to popular third-party cycling apps —
allowing them to ride with their favorite trainers via streaming
on-demand classes from Peloton®, or interact, train and compete
against others on Zwift®.***
For more information on the Bowflex® VeloCore™ bike, visit:
https://www.bowflex.com/bikes/velocore.html
** Requires a subscription to the streaming service, not
included. Also requires a JRNY® digital fitness membership to
access the streaming service from the console.
*** Requires a tablet or phone and separate third party
subscription, not included. There is no affiliation with Peloton or
Zwift. Peloton’s digital app ($12.99/mo.) has fewer features than
its all-access membership ($39/mo.). $12.99/mo. subscribers cannot
access Peloton’s leaderboard or its power, speed, and distance
metrics. Cadence is available on iOS devices.
About JRNY® Digital Fitness Platform
The JRNY® digital fitness platform coaches members to achieve
their fitness goals by offering curated workout and entertainment
options that stream while being coached, including voice-coached
individualized workouts, trainer-led workouts, integration with
other fitness apps, and access to the members’ own entertainment
subscriptions like Netflix, Hulu, Amazon Prime Video and Disney+.
The JRNY platform uses machine learning to create virtually an
infinite number of personalized workouts that include motivation
and praise and is based on an initial fitness assessment that
learns and adapts as the member progresses — removing the guesswork
from achieving a productive and satisfying workout. This immersive,
digital experience is available on Bowflex.com, for download in the
Google Play and App Stores, and is integrated with connected
Bowflex® home fitness cardio equipment, including indoor cycling
bikes, treadmills and Max Trainer® machines. Following the
two-month trial period, a JRNY membership will cost $19.99 per
month or $149 per year, plus applicable taxes.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is the global leader in innovative
home fitness solutions. The company’s diverse brand portfolio
includes Bowflex®, Nautilus®, Schwinn®, and a broad selection of
exercise bikes, cardio equipment, strength training products, as
well as the JRNY® digital fitness platform. Nautilus, Inc. empowers
healthier living through individualized connected fitness
experiences. The company sells its products through direct and
retail channels. Nautilus, Inc. uses the investor relations page of
its website (www.nautilusinc.com/investors) to make information
available to its investors and the market.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201215005379/en/
Media: Erin Beck Nautilus, Inc. 360-859-5863
ebeck@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Investor Relations: John Mills ICR, LLC 646-277-1254
john.mills@ICRinc.com
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