NEW
YORK, May 7, 2024 /PRNewswire/ -- Global
lifestyle brand MINISO is thrilled to announce the grand opening of
its first IP Collection Store on May
3, with around 4,000-square-foot store, located in the
iconic American Dream Mall in New
Jersey. Building upon the success of multiple landmark
stores in New York, including a
recent Times Square pop-up in March and its flagship store opened a
year ago in the same area, this new store accelerates MINISO's
advancements in the New York
metropolitan area. It also marks a significant milestone in
MINISO's rapid expansion across the US, further enriching its
landscape of over 100 stores, dedicated to delivering innovative
and joyful shopping experiences to local consumers.
Echoing MINISO's "Life is for Fun" slogan, the new IP collection
store layout sparks interaction, inviting shoppers to engage with
beloved IP characters and products in dedicated zones. Until
May 9th, MINISO's collaboration with
the core New Jersey mall features
a 16-feet-tall PenPen from MINI Family, alongside a playful ball
pool area evoking summertime delight. This creative towering
installation not only celebrates MINISO's store opening but also
enriches the shopping experience with fun interactive elements,
exemplifying MINISO's commitment to delivering joy to consumers and
rapid growth in the United State.
With its core customer base being the younger generation, MINISO
consistently focuses on understanding their consumption trends and
demands to provide products that foster emotional connections and
differentiation. Notably, IP co-branded collections have garnered
substantial interest and popularity.
Following its global brand upgrade in 2023, MINISO has
strategically pursued IP collaborations worldwide, positioning
itself as the world's leading IP design retail group. That same
year in May, MINISO launched its first global flagship store in
Times Square to great acclaim, rapidly becoming a beloved
destination for both locals and tourists. In March 2024, the brand unveiled its second Times
Square pop-up store, featuring a striking Stitch-themed storefront
design that set a new record for the highest sales per square foot
among all US stores.
Furthermore, through deep collaborations with nearly 100
renowned global licensers, such as Barbie, Disney, Minions, Snoopy,
and Care Bears in the US, the brand has successfully developed a
plethora of unique proprietary IP products and innovative store
aesthetics, offering consumers an immersive shopping experience.
The brand also focuses on its own original design IPs, with unique
collections such as the popular MINI Family and Dundun Chicken.
With the success of its global brand upgrade and IP strategy, IP
product sales contribution in 2023 exceeded 40% globally. While in
North America/US, IP products also
contributed to fast growth in the region, propelling MINISO's North
American revenue growth to an astounding annual rate of 128%.
"Our vision is to become the world's leading IP design retail
group, and North America is
pivotal in achieving this goal," said Bella
Tu, General Manager of MINISO Overseas Directly Operated
Markets and Vice President. "The American Dream store is a key part
of our strategy to enhance our global footprint and bring unique,
joy-filled shopping experiences to more consumers."
In 2023 alone, MINISO expanded into more than 10 new states in
the US, bringing its total to over 100 stores across 27 states, as
part of its global network of over 6,400 stores. By the end of
2024, MINISO aims to extend its presence to more states nationwide,
with plans to continue expansion in existing cities and add more
inland states, including Ohio,
Tennessee, Colorado, and Utah. Globally, MINISO aims to add between 550
and 650 new stores worldwide by the end of 2024, reaffirming its
commitment to global growth and bringing joy to consumers.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores and promotes a
relaxing, treasure-hunting, and engaging shopping experience full
of delightful surprises that appeal to all demographics.
Aesthetically pleasing design, quality, and affordability are at
the core of every product in MINISO's wide product portfolio, and
the Company continually and frequently rolls out products with
these qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO