Michelle Branch Signs as Guest Creator for Flirt!
June 30 2004 - 12:17PM
PR Newswire (US)
Michelle Branch Signs as Guest Creator for Flirt! BeautyBank, a
Division of the Estee Lauder Companies, Unveils the First Guest
Creator for its New Cosmetics Brand, Flirt! NEW YORK, June 30
/PRNewswire-FirstCall/ -- BeautyBank announces Grammy award winning
musician Michelle Branch will be the first Guest Creator for the
new color cosmetics brand Flirt!. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040630/NYW027) "The concept
of rotating Guest Creators is a fresh and original approach,"
stated Jane Hudis, Senior Vice President, General Manager of
BeautyBank. "Flirt! is a brand driven by pop culture. Having
artists express their creativity on a seasonal basis will keep
Flirt! fresh and relevant. We are thrilled to have Michelle Branch
because she truly reflects the energy and spirit of the brand."
Twice a year, Flirt! plans to enlist the creative talents of
favorite personalities from pop culture to express their unique
sense of style and creativity in cosmetics. The Guest Creator may
work on a new color, a new product, a new accessory or an entire
collection. Michelle Branch's collection is an exclusive line of
nail polish and matching lip color with each shade named after her
songs from the album Hotel Paper. The collection and the full
Flirt! cosmetics line will debut in October 2004 at Kohl's
department stores (NYSE:KSS) across the country. Flirt! is the
second BeautyBank brand to be announced. BeautyBank is the sole
provider of branded cosmetics for Kohl's newly created beauty
department. Launch distribution will include over 280 Kohl's
locations and the rollout will be completed by Fall 2005.
BeautyBank Inc. is a subsidiary of The Estee Lauder Companies Inc.
(NYSE:EL). This press release contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Words like "will" or similar expressions identify
forward-looking statements. Such statements are subject to certain
risks and uncertainties, which could cause the companies' actual
results to differ materially from those anticipated by the
forward-looking statements. These risks and uncertainties include,
but are not limited to competition in the beauty and retailing
industries and the success of the launch.
http://www.newscom.com/cgi-bin/prnh/20040630/NYW027 DATASOURCE:
Estee Lauder Companies Inc. CONTACT: Kathleen Pierce of BeautyBank
PR, +1-212-284-2622, , for Estee Lauder Companies Inc.
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