’Tis the Season for Gifting: BJ's Wholesale Club Reveals Annual Holiday Survey Results and its 10 Days of Holideals
December 14 2023 - 6:30AM
Business Wire
BJ’s unwraps holiday survey results and details
on its last-minute holiday savings event
A resounding 78% of parents believe in the importance of passing
down the holiday traditions they grew up with to their own children
and those traditions start with gift giving to their kids,
according to a new survey of 2,000 American parents conducted by
OnePoll on behalf of BJ’s Wholesale Club (NYSE: BJ).
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Lite-Brite Ultimate Deluxe Edition
(Photo: Business Wire)
The annual holiday study found that most parents (73%) consider
the tradition of giving gifts to their kids as an essential part of
their holiday celebrations.
“We understand how much our members treasure traditions, and
we’re very proud to be an essential part of millions of families’
holiday celebrations every year,” said Tim Morningstar, Chief
Membership Officer, BJ’s Wholesale Club. “For decades, we’ve been
helping to create memories that are passed along from one
generation to another and celebrated each year.”
For those looking to finish their gift-giving lists, BJ’s is
offering one last opportunity to save with its 10 Days of
Holideals savings event, running from December 15 through
December 24, 2023.
This year, BJ’s has members covered with an unbeatable toy
assortment. Members will find kid-approved toys available for up to
45% off, including:
- Lite-Brite Ultimate Deluxe Edition: Save 25% off, while
supplies last
- Melissa & Doug Puppy's Picnic Play Set: Save 23%
off, while supplies last
- Berkley Jensen Ice Cream Cart: Save 44% off, while
supplies last
Beyond gift-giving, food takes center stage in winter
celebrations and their traditions. When it comes to time spent, 60%
collectively spend the most time on shopping for groceries and
cooking and baking items. From feasting on turkey to savoring cakes
and casseroles during holiday celebrations, BJ's recognizes the
significance of sharing meals and making memories.
“Spreading the joy with gifting and sharing meals are central to
core holiday memories, and we delight in being a special part of
those traditions by the value our membership offers to the families
who depend on us,” said Morningstar. “We are proud to offer our
members unbeatable savings, including up to 25% off grocery store
prices every day.”
BJ’s members can find last-minute deals on all the gifts they
need for friends and family, including up to more than 40% off
televisions and laptops, up to 40% off cookware, and up to 30% off
small appliances:
- HP 15.6” HD Intel i5 Laptop: Save 41% off, while
supplies last
- Samsung 70" TU690T Crystal UHD 4K Smart TV: Save 24%
off, while supplies last
- TCL 65" S470G 4K UHD Google Smart TV: Save 28% off,
while supplies last
- Tramontina Fiora 10-Piece Cold Forged Ceramic Nonstick Cookware
Set: Save 30% off, while supplies last
- Weston 2-in-1 Indoor Smoker and Slow Cooker: Save 22%
off, while supplies last
Members can shop participating Holideals products by looking for
the marked items in-club or by shopping online at BJs.com and
choosing curbside or in-club pickup.
Shoppers can learn more about BJ’s Wholesale Club at BJs.com and
shop the club’s holiday deals once they begin on December 15 at
BJs.com/Deals.
Survey Methodology
This random double-opt-in survey of 2,000 American parents who
celebrate a winter holiday was commissioned by BJ’s Wholesale Club
between October 13 and October 17, 2023. It was conducted by market
research company OnePoll, whose team members are members of the
Market Research Society and have corporate membership to the
American Association for Public Opinion Research (AAPOR) and the
European Society for Opinion and Marketing Research (ESOMAR).
About BJ's Wholesale Club Holdings, Inc.
BJ’s Wholesale Club Holdings, Inc. (NYSE: BJ) is a leading
operator of membership warehouse clubs focused on delivering
significant value to its members and serving a shared purpose: “We
take care of the families who depend on us.” The company provides a
wide assortment of fresh foods, produce, a full-service deli, fresh
bakery, household essentials, various exclusive offerings, gas and
more to deliver unbeatable value to smart-saving families.
Headquartered in Marlborough, Massachusetts, the company pioneered
the warehouse club model in New England in 1984 and currently
operates 239 clubs and 172 BJ's Gas® locations in 20 states. For
more information, please visit us at www.BJs.com or on Facebook, X
(formerly known as Twitter), or Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231214072972/en/
Media: Kirk Saville Head of Corporate Communications BJ’s
Wholesale Club ksaville@bjs.com 774-512-5597 Briana Keene Sr.
Manager, External Communications BJ’s Wholesale Club bkeene@bjs.com
774-512-6802
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