Airline to offer amenity kits in collaboration
with Away on select flights, inspired by Away's signature design
aesthetic
Marks a key moment for the global travel
lifestyle brand who is partnering with a commercial airline for the
first time
CHICAGO, June 1, 2022
/PRNewswire/ -- Today, travelers flying in premium cabins on
United's long-haul international and premium transcontinental
routes will be the first to experience the airline's new,
co-branded amenity kits designed exclusively for the airline by
global travel lifestyle brand Away. Inspired by Away's
iconic suitcases and versatile accessories, United will offer
three versions of the amenity kits, each with custom travel
essentials and Sunday Riley's
United-exclusive range of clean, cruelty-free skincare products.
The collaboration signifies the first time Away, the global travel
lifestyle brand, has partnered with a commercial airline.
"As travel demand continues to rise to unprecedented levels,
travelers are seeking comfort and quality now more than ever when
they fly—that's why we chose to partner with Away," said Luc
Bondar, vice president of marketing and loyalty and president of
MileagePlus at United. "Away's mutual commitment to making travel
more seamless, elevated and modern design aesthetic is in perfect
harmony with United's brand, and we're thrilled to have the
opportunity to be the only airline to provide this unique offering
to our customers."
Together, United and Away thoughtfully designed each amenity kit
to be the perfect accessory for customers to freshen up on long
flights and reutilize on future journeys. The Away amenity
kits offered include:
- Hard Pod: For travelers flying in United Polaris®
business on long-haul international flights. The sturdy shell
and interior elastic band will help keep belongings organized.
- Sports Pouch: For travelers flying in United Premium
Plus® on long-haul international flights. Featuring a soft,
protective material you can keep all your belongings organized
—including your other travel essentials.
- Zip Case: For travelers flying in United Business on
premium transcontinental flights. The water-resistant kit for
transcontinental premium travelers is an ideal solution for storing
liquids and moving quickly through airport security
lines.
"We are thrilled to partner with United to bring Away's
thoughtfully designed products to United travelers around the
globe," said Melissa Weiss, Away's
Chief Marketing Officer. "United's mission to connect the world and
their dedication to making travel as effortless as possible aligns
with Away's mission to create a more open world by making travel
easier. We are certain this unique relationship between our two
companies will do just that, making the travel experience more
seamless for journeys near or far."
In addition to co-branded personal care essentials like earbuds,
an eye mask, and a dental kit, the Away amenity kits will include
United's In-Flight Remedy skin-care products from trusted partner
and customer-favorite Sunday Riley.
Sunday Riley custom developed the
In-Flight Remedy line to offer United passengers, high-end skincare
products on long-haul international flights and transcontinental
flights. Formulated with hydration in mind to meet flyers' needs
for increased moisture as they travel, each amenity kit includes a
variety of Sunday Riley products,
from face creams and cleansing cloths to hand creams and lip
balms.
Last month, United unveiled its first brand advertising campaign
in nearly a decade "Good Leads The Way", which highlights the
airline's determination to be a force for good not only for
customers, but also for the communities it serves. To get a further
look inside each amenity kit or learn more about United's
collaboration with Away, visit united.com/awaykits.
About United
United's shared purpose is "Connecting People. Uniting the
World." From our U.S. hubs in Chicago, Denver, Houston, Los
Angeles, New
York/Newark, San Francisco and Washington, D.C., United operates the most
comprehensive global route network among North American carriers.
United is bringing back our customers' favorite destinations and
adding new ones on its way to becoming the world's best airline.
For more about how to join the United team, please visit
www.united.com/careers and more information about the company is
at www.united.com. United Airlines Holdings, Inc., the parent
company of United Airlines, Inc., is traded on the Nasdaq under the
symbol "UAL".
About Away
Away is a travel lifestyle brand with a mission to
transform travel through products and content that inspire people
to get away more. The company launched in 2016 with one perfectly
designed carry-on and has since expanded to offer an array of
luggage and travel essentials built for the modern traveler.
Headquartered in New York City,
with teams in London and
Toronto, Away is currently
available online and in-stores. Away has been named one of Fast
Company's "World's Most Innovative Companies" and has been
recognized on TIME's list of "Best Inventions." Visit
awaytravel.com to learn more or find a store near you.
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SOURCE United Airlines