Steve Madden Announces Agreement to Become the Exclusive Licensee for the Superga® Brand in North America
September 12 2011 - 8:00AM
Business Wire
Steve Madden (Nasdaq: SHOO), a leading designer and marketer of
fashion footwear and accessories for women, men and children,
announced today that it has signed a deal with BasicNet S.p.A. to
become the exclusive licensee for the Superga® brand in North
America. In addition, the Company is pleased to have appointed
Ashley Olsen and Mary-Kate Olsen as Creative Directors of Superga®
North America.
“We are excited to celebrate Superga’s 100th birthday with the
re-introduction of this beloved Italian footwear brand to the USA,”
said Ashley Olsen. “We hope to introduce a fresh perspective to
this iconic collection, while honoring Superga’s legacy of timeless
design.”
As Creative Directors, Ashley Olsen and Mary-Kate Olsen will
develop all creative and marketing initiatives and oversee retail
lines of distribution for the Superga® brand. The Superga® brand’s
North American distribution is exclusive to premier department
stores and high-end specialty footwear boutiques.
For Spring 2012, the partnership will include a co-branded
initiative between Superga® and THE ROW, the luxury apparel and
accessories brand created by Ashley Olsen and Mary-Kate Olsen. “THE
ROW for Superga is a unique opportunity to collaborate with a
time-honored brand that shares THE ROW’s dedication to classic
design, effortless luxury and exceptional quality,” said Mary-Kate
Olsen. THE ROW for Superga® collection will be made in luxurious
materials and will be available in select points of sale where THE
ROW collection is sold.
“Since I first went to Europe in the 80s, Supergas have been my
favorite sneakers, “ said Steve Madden. “I am thrilled to be
involved with them and I am excited to collaborate with Ashley and
Mary-Kate on a new project.”
“The agreement reached with Steve Madden is an important step
for the development of the Superga® brand in the North American
markets, and the cooperation with Ashley Olsen and Mary-Kate Olsen
will allow us to better meet the tastes of the American customers,”
commented Franco Spalla, CEO of BasicNet, the worldwide owner of
the Superga® brand. “We are pleased that the cooperation with
Ashley and Mary-Kate will be extended to a new co-branded
collection THE ROW for Superga®, to be launched in the next
Spring-Summer season.”
About Steve Madden
Steve Madden designs, sources and markets fashion-forward
footwear and accessories for women, men and children. In addition
to marketing products under its owned brands including Steve
Madden, Steven by Steve Madden, Madden Girl, Stevies, Betsey
Johnson, Betseyville, Report, Report Signature, R2 by Report, Big
Buddha and Cejon, the Company is the licensee of various brands,
including Olsenboye for footwear, handbags and belts, Elizabeth and
James, Superga, l.e.i. and GLO for footwear and Daisy Fuentes for
handbags. The Company also designs and sources products under
private label brand names for various retailers. The Company's
wholesale distribution includes department stores, specialty
stores, luxury retailers, national chains and mass merchants. The
Company also operates 83 retail stores (including the Company's
online store). The Company licenses certain of its brands to third
parties for the marketing and sale of certain products, including
for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery,
jewelry, fragrance and bedding and bath products.
About THE ROW
THE ROW, luxury apparel and accessories brand by Ashley Olsen
and Mary-Kate Olsen, was launched in 2007 with a simple mission to
make the perfect T-shirt. Getting its name from the historic Savile
Row, THE ROW’s aim is to offer an updated concept of bespoke
tailoring to modern-day classics. In just five short years since
its inception, the line has expanded to include a complete range of
sophisticated essentials, from the perfect pair of leather leggings
and evening dresses to elegantly tailored knitwear and outerwear.
In the Spring of 2010, THE ROW grew to include sunglasses. THE
ROW’s style philosophy does not believe in trends, but rather
places a sharp focus on clean lines, ultra-refined silhouettes and
the perfect fit. THE ROW apparel is majorly manufactured in the
USA, selling internationally in over 170 of the most exclusive
retailers in the world.
About BasicNet
BasicNet S.p.a., with headquarters in Torino, Italy, is the
Company listed at the Milan Stock Exchange, owner of the labels
Kappa®, Robe di Kappa®, K-Way®, Superga®, AnziBesson®, Lanzera® and
Jesus Jeans®. The Group is leader in the production and sale of for
sportswear and leisure wear, also operating in the informal and
sports footwear sector.
The Group BasicNet operates worldwide through an international
network of entrepreneurs, licensees of the labels and distributors
of the products, to whom the Group offers marketing services,
research and development of the products through a sophisticated IT
system.
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