With New Mint Routes, JetBlue Will Expand Its Refreshing Take on Premium Travel From East to West
April 12 2016 - 6:00AM
Business Wire
JetBlue Will Capture Opportunity to Introduce
New Transcontinental Competition for Customers Facing Fewer
Options
Next Wave of Mint Launches Will Freshen Up
Premium Travel in Four New Cities:
Fort Lauderdale, Las Vegas, San Diego and
Seattle
All Customers Benefit From New Aircraft With
Restyled Cabin, Plus JetBlue Favorites Like Unlimited Free Snacks,
Fly-Fi Internet and the Most Legroom in Coach
JetBlue (NASDAQ:JBLU) today announced an expansion of its
popular Mint premium experience on transcontinental routes, seizing
an opportunity to introduce competition in east and west coast
markets where customers are faced with a decreasing number of
choices and where other carriers sell dated business class options
at a high cost.
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(Graphic: Business Wire)
The next tranche of routes will bring Mint to four cities for
the first time – Fort Lauderdale, Las Vegas, San Diego and Seattle
– while also increasing customer options from New York (JFK),
Boston, Los Angeles (LAX) and San Francisco. All Mint service is
offered on new Airbus A321 aircraft with JetBlue’s reinvented Core
experience for every customer on the flight.
“Mint helped traditional business class travelers realize there
is a better way,” said Robin Hayes, president and chief executive
officer, JetBlue. “Our plan has long called for strategic growth of
Mint on these valuable transcontinental routes, and now is the
right time for us to capture this opportunity to bring much needed
competition where customers are facing dwindling choices.”
Since launching in 2014, Mint has become a favorite way for
celebrities, technology executives, creatives, and entrepreneurs to
travel across the country. Mint’s highly personalized service,
lie-flat seating, and curated food and amenities – all offered at
an accessible price – has opened the door to premium travel for
customers shut out by the high cost of traditional airline
offerings. Mint was recognized by Fast Company’s Innovation By
Design Awards, which honors innovative and disruptive design that
pushes boundaries and seeks to change the world.
JetBlue has already expanded Mint routes based on its early
popularity on the initial routes between New York-Los Angeles and
New York-San Francisco. It recently launched service from Boston,
and is growing both seasonal and year-round Mint service in the
Caribbean, with flights to Barbados, Aruba, St. Lucia and St.
Maarten.
New Mint Routes Serve Markets With Strong Demand for Premium
Travel
The new Mint cities have strong demand for premium travel. The
routes will begin launching in the first quarter of 2017 and
planned launches will continue into 2018. JetBlue will take
delivery of nine A321s with Mint in 2017, with additional Mint
aircraft deliveries planned for 2018.
The new city parings will add JetBlue’s Mint service to seven
transcontinental routes between:
- Fort Lauderdale-Hollywood and Los
Angeles (LAX)
- Fort Lauderdale-Hollywood and San
Francisco
- Las Vegas and New York (JFK)
- San Diego and New York (JFK)
- San Diego and Boston
- Seattle and New York (JFK)
- Seattle and Boston
Seats for new Mint routes will be available for purchase in the
coming months.
The Mint Experience Has Disrupted the Status Quo
Mint offers a completely rethought design and a more human
approach to service, addressing the needs of the modern traveler.
Mint features exceptional hospitality from specially trained
crewmembers and a thoughtful product offering.
Mint aircraft include the longest fully-flat bed seating in the
U.S. domestic premium market (a), fully enclosed private suites and
a 15-inch flat screen with complimentary entertainment options.
Favorite Mint features include a signature cocktail, a
tapas-style menu by New York City restaurant Saxon + Parole, fresh
espresso from the first purposely-built cappuccino machine for a
U.S. airline, amenity kits by Birchbox, and dessert from Blue
Marble and Mah-ze-Dahr Bakery.
Everyone Flying Loves When Mint Comes to Town
Mint is offered on new A321 aircraft, which also include
JetBlue’s new core experience for everyone seated in the cabin.
Features of the A321 core interior include 10-inch television
screens with free entertainment, comfortable seats with the most
legroom in coach (b) and power outlets accessible to all
customers.
These flights offer free Fly-Fi high-speed broadband Internet
service when flying over the continental U.S., access to Amazon
streaming entertainment and JetBlue’s Hub content on personal
devices and first-run Hollywood movies.
All A321 aircraft with Mint include JetBlue’s popular
marketplace, a self-serve station full of snacks, sodas and water
for customers to enjoy at their convenience, which is also
available throughout the flight.
About JetBlue
JetBlue is New York's Hometown Airline™, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 35 million customers a year to 96 cities in the
U.S., Caribbean, and Latin America with an average
of 900 daily flights. For more information please visit
jetblue.com.
(a) JetBlue offers the most legroom in coach, based on average
fleet-wide seat pitch for U.S. airlines.
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