Interactive Intelligence Wins Frost & Sullivan Innovation Award
September 02 2009 - 2:58PM
Business Wire
Global research and consulting firm, Frost & Sullivan, has
honored Interactive Intelligence (Nasdaq: ININ) with its 2009 North
American Product Differentiation Innovation Award for the vendor’s
new “communications-based process automation” solution.
The new solution, Interaction Process Automation™ (IPA), uses
the Interactive Intelligence unified IP business communications
platform to capture, prioritize, route, escalate, and track each
step of work throughout a business process. Primary functions
include end-to-end process modeling, routing and queuing of process
steps, real-time presence, reporting, multichannel recording and
monitoring.
“Because Interactive Intelligence comes from a communications
and contact center background, it can leverage all it has learned
about designing the flow of efficient processes,” said Frost
analyst, Keith Dawson. “By building IPA on top of its existing IP
business communications platform, Interactive Intelligence has also
made process engineering something reasonable and attainable for
organizations of all types and sizes.”
The Frost & Sullivan Award for Product Differentiation
Innovation is presented each year to the company that has best
demonstrated the ability to develop and/or advance products with
more innovative capabilities than competing vendors and products.
The Award recognizes a company’s successful adoption of new or
existing technology that has become a part of its well-designed
product family. Such innovation is expected to significantly
contribute to the industry in terms of product performance and
degree/rate of technical change.
Interactive Intelligence developed IPA as a first-of-its-kind
alternative to traditionally complex and costly process management
systems, and “tool-kits” that simply embed communications into
applications, thus limiting return on investment.
“IPA is a completely new approach to process automation,” said
Interactive Intelligence founder and CEO, Dr. Donald E. Brown.
“We’ve taken mature communications technology and applied it to the
broader area of business process automation. IPA helps
organizations increase efficiencies and cut costs by decreasing the
amount of time it takes to complete a given business process. It
further delivers a quantifiable return on investment by eliminating
process latency, minimizing human error, and providing standardized
methods for handling business processes.”
With IPA, Interactive Intelligence has clearly demonstrated
innovation, according to Dawson.
“Interactive Intelligence has taken a fairly simple proposition
-- that communications can automate processes -- and used it to cut
the Gordian knot tangling unified communications, agent management,
and business process optimization,” Dawson said. “And the company
has accomplished this without having to invent a new technology, or
re-architect its product or market strategy. That is truly the
definition of ‘product differentiation innovation.’”
To download the Frost 2009 North American Product
Differentiation Innovation Award report about Interactive
Intelligence, visit www.inin.com/FrostSullivanAward/.
For more information about IPA, visit www.inin.com/ipa.
Frost research methodology for its Product Differentiation
Innovation Award includes in-depth tracking of competing market
participants’ product differentiation strategies. This consists of
market participant interviews, end-user surveys, and extensive
secondary research. Participants are then ranked with respect to
measurement criteria.
In addition to ranking based on the firm’s methodology, Frost
evaluates participants in the following areas:
- Degree of differentiation
innovation compared to other market participants
- Positive impact on sales
directly related to product differentiation
- Time-to-market improvement based
on product differentiation strategy
- Benefit to end-users due to
product differentiation
- Effect of product
differentiation on ease-of-adaptability for new end-user
applications
- Effect of product
differentiation on market maturation
For more information about the Frost & Sullivan awards,
visit www.awards.frost.com.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables
clients to accelerate growth and achieve best in class positions in
growth, innovation and leadership. The company's Growth Partnership
Service provides the CEO and the CEO's Growth Team with disciplined
research and best practice models to drive the generation,
evaluation, and implementation of powerful growth strategies. Frost
& Sullivan leverages over 45 years of experience in partnering
with Global 1000 companies, emerging businesses and the investment
community from more than 35 offices on six continents. To join our
Growth Partnership, please visit www.frost.com.
About Interactive Intelligence
Interactive Intelligence Inc. (Nasdaq: ININ) is a global
provider of unified business communications solutions for contact
center automation, enterprise IP telephony, and business process
automation. The company was founded in 1994 and has approximately
3,000 customers worldwide. Interactive Intelligence is among
Software Magazine’s top 500 global software and services suppliers,
is ranked among Network World’s top 200 North American networking
vendors, is a BusinessWeek “hot growth 50” company, and is among
Fortune Small Business magazine’s top 100 fastest growing
companies. The company is also positioned in the leaders’ quadrant
of the Gartner 2008 Contact Center Infrastructure, Worldwide Magic
Quadrant report. Interactive Intelligence employs more than 600
people and is headquartered in Indianapolis, Indiana. It has six
global corporate offices with additional sales offices throughout
North America, Europe, Middle East, Africa and Asia Pacific.
Interactive Intelligence can be reached at +1 317.872.3000 or
info@inin.com; on the Net: www.inin.com.
This release may contain certain forward-looking statements that
involve a number of risks and uncertainties. Factors that could
cause actual results to differ materially are described in the
company's SEC filings.
Interactive Intelligence Inc. is the owner of the marks
INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other
marks. All other trademarks mentioned in this document are the
property of their respective owners.
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