Over 40% of U.S. Adults Order Food Online
June 28 2011 - 3:05PM
Famous Dave's of America, Inc. (Nasdaq:DAVE) announced today that
all Company-owned locations are offering online ordering for Guests
via the Famous Dave's website at www.famousdaves.com/order-online.
According to Aric Nissen, Vice President of Marketing &
Research and Development, "In response to Guest requests, Famous
Dave's is now offering online ordering to Guests at all 52
Company-owned locations, which are predominantly located in
Minneapolis, Chicago, Baltimore, Washington, D.C., and the New York
City area. This is an important industry trend as research shows
that over 40 percent of U.S. adults have ordered food online. Not
only is it of great benefit to Guests, but it also offers a
financial upside to restaurants. Studies show that restaurants
using electronic ordering report increases in both average check
and order frequency. It is a win-win for all." Nissen added,
"Additionally, the new online ordering system keeps Famous Dave's
on the leading edge of providing the convenience Guests are looking
for. Nearly half, or 48.5%, of fast-casual chains offer online
ordering while only 18% of casual dining chains provide it,
according to a recent study by Nation's Restaurant News and Cornell
University."
The project team at Famous Dave's built a Guest-friendly online
ordering system that is a first in the industry. The online
ordering system is integrated with MICROS POS and sorts items down
to the ingredient level regardless of combination or side
choice. This system now becomes the backbone for future
efforts involving website ordering, Facebook ordering, mobile
ordering and other possibilities.
For a list of Company-owned locations that offer online
ordering, please visit www.famousdaves.com/order-online.
About Famous Dave's
Famous Dave's of America, Inc. (Nasdaq:DAVE) was founded by
'Famous' Dave Anderson, whose passion for BBQ led him on a 25-year
cross-country trek to find the best regional BBQ recipes in the
country before opening the first Famous Dave's in Hayward,
WI. As of today, the company owns 52 locations and
franchises 130 additional units in 37 states, and is known for
its on-premise real pit smokers, scratch-recipe cooking, and 500
national and regional awards for everything from best ribs to best
Bar-B-Que sauce to best cookbook. They offer a wide variety
of BBQ favorites including signature award-winning St.
Louis-Style Ribs, Texas Beef Brisket, Georgia Chopped Pork,
and Country-Roasted Chicken. Each seasoning blend was
personally developed by Dave himself after years of trial and error
to bring flavorful and authentic BBQ to his
Guests. Scratch-recipes round out the menu with
delicious sides and desserts that include meaty Wilbur
Beans, Drunkin' Apples, and Dave's Famous Bread Pudding.
For more information, please visit www.famousdaves.com.
The Famous Dave's of America, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7726
Statements in this press release that are not strictly
historical, including but not limited to statements regarding the
timing of our restaurant openings and the timing or success of our
expansion plans, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements involve known and unknown risks, which
may cause the company's actual results to differ materially from
expected results. Although Famous Dave's of America, Inc. believes
the expectations reflected in any forward-looking statements are
based on reasonable assumptions, it can give no assurance that its
expectation will be attained. Factors that could cause actual
results to differ materially from Famous Dave's expectation include
financial performance, restaurant industry conditions, execution of
restaurant development and construction programs, franchisee
performance, changes in local or national economic conditions,
availability of financing, governmental approvals and other risks
detailed from time to time in the company's SEC reports.
Note to Editors: Contact Jean Golden (612-385-2324 or
jean@goldenpublicity.com) for interviews, photography and other
requests.
CONTACT: Jean Golden
612-385-2324
jean@goldenpublicity.com
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