PLANO, Texas, July 11, 2017 /PRNewswire/ -- Thousands
converged onto Addams Medill Park in
Chicago during one of the nation's
largest 3-day Latin alternative music festivals, Ruido Fest.
Experience the interactive Multichannel News Release
here: https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
Toyota returned to the festival as the exclusive automotive
sponsor of the musical extravaganza bringing the Toyota
Música experience to life with a variety of activities and
performances highlighting emerging artists and providing
festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a
number of years through participation in a number of music
festivals as well as philanthropy. In addition to Ruido Fest,
Toyota is gearing up for an epic return to the Lollapalooza
festival in August.
"Music is embedded in the fabric of the lives of so many of our
guests," said Tyler McBride,
Toyota's engagement marketing manager. "Toyota is always
looking for ways to authentically connect with our guests and we do
this by sharing in the musical journey of emerging artists. That's
why we're so excited to return to Ruido Fest and feature the Toyota
Music Den providing a stage for artists who might not have a chance
to perform at these festivals and share their music with their
fans."
The Toyota Music Den presented a mix of emerging
artists providing both an opportunity for the bands to perform
and an intimate setting for their fans to see them at the festival.
The stage presented some of today's most exciting up-and-coming
Latin bands, DJs and musicians. The lineup included:
- Ecuadorian pop artist, Mirella
Cesa
- Mexican DJs and producers, Tom & Collins
- Hector Mendoza Miami based Dominican DJ and producer, Happy
Colors
- GRAMMY nominated producer/DJ, El Dusty
- Producer and rapper, MLKMN
- Mexican singer-songwriter, Victoria La Mala
- Puerto Rican cumbia, urbana and alternative rock group, Los
Chinchillos del Caribe
- GRAMMY award-winning Mexican-American L.A.-based band, La
Santa Cecilia
The interactive and engaging space also featured an array of
vehicles and music-inspired activities. Guests took Instagramable
photos inside the Toyota RAV4 while also taking home the
Chicago skyline on a custom vinyl
cityscape when they sat inside the sporty Corolla. Emcee Renzo also
entertained guests spinning music on the stage during the 3-day
Toyota Música experience.
In addition, Toyota (@ToyotaLatino) invited multi-platinum
Universal recording artist Joey
Montana (@JoeyMontanaT) and Mexican-American radio host
Krystal Bee (@KrystalBee) on a road
trip to the Windy City to discover new music artists at Ruido
Fest. The journey continues later this month to FYF Fest in
Los Angeles and Lollapalooza in
August aboard the stylish all-new Toyota C-HR. Fans can
follow the music and journey on Facebook, Twitter and Instagram
with hashtag Vayamos Juntos.
To continue its support of the arts, Toyota announced its
third-year partnership with the VH1 Save The Music Foundation in
support of music and music education. Last year, Toyota and
VH1 Save The Music executives presented a $40,000 grant to three deserving Chicago schools alongside a high-spirited
performance by Chicago-bred urban
gospel singer Sir the Baptist.
Toyota developed a social activation to engage attendees at
several festivals and raise funds. Festivalgoers visit the
activation space and share on social media using #ToyotaGiving to
show their support. This year, Toyota will present an education
grant to a Las Vegas school in
partnership with VH1 Save the Music and Life is Beautiful Music
& Art Festival taking place in September.
"We're excited to partner once again with the VH1 Save the
Music Foundation in an effort to continue supporting music
education and feel honored to have given back to the Chicago community last year," said
McBride.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 33 million cars and trucks
in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ more
than 46,000 people (more than 36,000 in the U.S.). Our 1,800
North American dealerships (nearly 1,500 in the U.S.) sold almost
2.7 million cars and trucks (2.45 million in the U.S.) in 2016 –
and about 85 percent of all Toyota vehicles sold over the past 15
years are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
MEDIA CONTACT:
Delia Lopez
Conill for Toyota
delia.lopez@conill.com
424.239.4078
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SOURCE Toyota