JetBlue Reveals New EatUp® Boxes with Curated Snack Selections to Satisfy Every Craving
June 21 2017 - 12:23PM
Business Wire
JetBlue EatUp boxes to include irresistible
brand-name snack options that will allow customers to choose from
high-protein bites, indulgent options or healthful treats featuring
gluten-free, vegan and kosher items
JetBlue (NASDAQ: JBLU) today announced a variety of new
brand-name snacks will be introduced in its popular EatUp boxes
starting July 1. The airline, known for its unlimited and
complimentary brand-name snacks, offers enhanced snacking for
customers looking for additional eats on board with its curated
EatUp boxes available for purchase on flights longer than two
hours.
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JetBlue's new EatUp Box collection:
AmpUp, MixItUp, BigUp, CatchUp (Photo: Business Wire)
JetBlue’s refreshed EatUp boxes include irresistible brand-name
snack options designed with customer cravings, whether sweet or
salty, in mind. The new inflight offerings are packaged in four
themed boxes, allowing customers to choose from high-protein bites,
indulgent options or healthful treats featuring gluten-free, vegan
and kosher items.
“At JetBlue, we spend a lot of time curating a variety of snacks
to meet every customer’s taste,” said Jamie Perry, vice president
of marketing. “We have refreshed our onboard options to ensure
customers on JetBlue feel comfortable and are satisfied during
their journey. From sweet to salty, protein packed to indulgent, we
have something for everyone and alongside the most legroom in
coach, free and fast Fly-Fi® and unparalleled inflight
entertainment, we’re proud to offer the best snacks in the
business.”
The four new EatUp boxes include:
- BigUp: This protein-packed
selection sends hunger pangs packing with an RXBAR® bar,
coconut toffee candy, Field Trip® turkey jerky, roasted
chickpeas and parmesan cheese crisps.
- MixItUp: For those craving a
little bit of everything, this box offers something sweet,
something savory and everything in between with a KIND®
granola bar, ranch crackers, a Field Trip® turkey stick and
fruit snacks.
- AmpUp: These healthful nibbles
hit the trifecta of gluten-free, vegan and kosher, offering Mary’s
Gone Crackers®, red pepper hummus, a MadeGood®
chocolate crispy rice square, Greek olives, roasted almonds and a
That’s It® fruit bar.
- CatchUp: Catch up on your
favorite shows and the latest blockbusters with these encore-worthy
treats, including Emerald® salt and pepper cashews,
Halfpops® crunchy popcorn, Cissé Cocoa® brownie
crisps and Jelly Belly® jellybeans.
EatUp box offerings will be available inflight starting July 1
on domestic and international flights longer than two hours.
Products may not be available on all flights and product
substitutions may take place. JetBlue only accepts credit cards,
debit cards or Apple Pay onboard.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 38 million customers a year to 101 cities in the
U.S., Caribbean, and Latin America with an average
of 1000 daily flights. For more information please visit
jetblue.com.
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