Bloomingdale’s Celebrates Lunar New Year
January 18 2017 - 2:00PM
Business Wire
Select stores ring in the Year of the Rooster
with festive visual displays, products and events
Bloomingdale’s Beverly Center, Bloomingdale’s San Francisco
Centre and Bloomingdale’s South Coast Plaza will ring in the Year
of the Rooster this Lunar New Year with unique merchandise, festive
visual displays and special events from Jan. 21 – Jan. 28.
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Visitors to these select Bloomingdale’s will be welcomed with
tables filled with red peonies symbolizing good fortune and joy for
the New Year. Focal walls throughout the stores will display a
collage of red envelopes creating a rooster zodiac, as well as the
phrase Gong Xi Fa Cai which means Happy New Year in Mandarin.
Continuing the visual theme throughout the store, silver mannequins
with red mohawks will be dressed in red-colored fashion paying
homage to the lucky color, as well as this year’s zodiac sign.
Visitors will have the opportunity to shop Bloomingdale’s exciting
product selection, including a Baccarat crystal rooster, Lalique
rooster bowl, MCM New Year Series backpack, Marc Jacobs fire
rooster card case and a Bloomingdale’s limited-edition Year of the
Rooster tote bag.
Bloomingdale’s Beverly Center will kick off the Lunar New Year
celebration on Jan. 21 with a New Year inspired fitness class,
Powerlines: Energy in Motion. Created by international trainer,
Shay Kotsabi, the class will begin with grounding mediation and
fuse functional training, the foundation of barre and cardio-power
intervals to spark the mind, body and spirit. After the class,
guests are invited to enjoy a festive tea bar plus receive a
complimentary, Year of the Rooster tote filled with glam goodies.
On Jan. 21 and Jan. 26, Bloomingdale’s Beverly Center will also
offer delicious sweets and treats in the men’s department,
red-themed cosmetic cases and a red envelope giveaway with select
envelopes filled with fun prizes, including cosmetic samples and a
Year of the Rooster tote bag. Visit
http://locations.bloomingdales.com/beverly-center for more
details.
On Jan. 28, Bloomingdale’s San Francisco Centre will host
musicians from Melody of China for a classical music performance as
well as Lion Dancers to perform the traditional New Year’s dance
throughout the store. A complimentary limited-edition Year of the
Rooster tote bag will also be passed out at the Bloomingdale’s
Visitors’ Center on Level 1. To claim the complimentary tote,
visitors must pick up a red envelope from the Westfield Mall Guest
Service Desk on Friday, Jan. 20, 10 a.m. - 8:30 p.m. or Saturday,
Jan. 21, 10 a.m. - 8:30 p.m. Visit
http://locations.bloomingdales.com/san-francisco-centre for more
details.
About Bloomingdale’s
Bloomingdale's is America's only nationwide, full-line,
upscale department store and a division of Macy's, Inc. It was
founded in 1872 and currently operates 38 Bloomingdale’s stores and
17 Bloomingdale’s, The Outlet Stores, in California, Florida,
Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire,
New Jersey, New York, Pennsylvania, Texas, and Virginia. In
addition, Bloomingdale's has an international presence with a
location in Dubai. Be sure to follow @bloomingdales on social
media, become a Loyallist, and for more information, or to shop any
time, visit www.bloomingdales.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170118006111/en/
Bloomingdale’s Public RelationsJulia
Austin, 212-705-2439Julia.Austin@bloomingdales.com
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