Alexa Devices Top Amazon Best-Seller List this Holiday – Millions of Alexa Devices Sold Worldwide
December 27 2016 - 9:00AM
Business Wire
Sales of Amazon Echo family of devices up more
than 9x over last year’s holiday season
Echo Dot is the best-selling, most gifted item
on Amazon.com with millions sold worldwide since launch
Alexa devices made up top-selling products
across all categories on Amazon.com including Echo Dot, Fire TV
Stick, Fire tablet and Amazon Echo
(NASDAQ: AMZN) — This 2016 holiday was the best-ever season
for Amazon with devices including Echo Dot, Fire TV Stick, Fire
tablet and Amazon Echo topping the best-sellers list. Customers
purchased and gifted a record-setting number of devices from the
Amazon Echo family with sales up over 9x compared to last year’s
holiday season and millions of Alexa devices sold worldwide this
year.
"Echo and Echo Dot were the best-selling products across Amazon
this year, and we’re thrilled that millions of new customers will
be introduced to Alexa as a result. Despite our best efforts and
ramped-up production, we still had trouble keeping them in stock.
From turning on Christmas lights and playing holiday music to
shopping for gifts and asking for help with cookie recipes, Alexa
continues to get smarter every day," said Jeff Wilke, CEO Worldwide
Consumer, Amazon. “We couldn’t have made this holiday season
possible for customers without the dedication and hard work of our
customer service, transportation, and fulfillment associates along
with our carrier partners – it’s amazing to see the teams come
together to serve customers during the holidays. On behalf of
Amazonians all around the world, we wish everyone happy holidays
and the very best for the coming year.”
Holidays with Alexa:
- Alexa helped mix hundreds of thousands
of cocktails this holiday season with Tom Collins and Manhattans
being the most requested drinks from skills like The Bartender,
Mixologist and DrinkBoy.
- Chocolate chip and sugar cookies were
the favorite recipes from Alexa skills like Food Network and
Allrecipes.
- Home Alone and Elf were the most
requested holiday movies with Alexa.
- Alexa helped play millions of holiday
songs this year, and the top songs were Jingle Bells (1999 -
Remaster) by Frank Sinatra, All I Want for Christmas Is You by
Mariah Carey and Feliz Navidad by José Feliciano.
- What was Alexa asked to cook? The most
popular cooking tips requested on Christmas Eve and Christmas Day
were turkey, prime rib and chocolate chip cookies.
- Who played the most holiday music with
Alexa? Customers in Seattle, New York and Chicago asked “Alexa,
play holiday music” more than any other city in the U.S.
- Who turned on Christmas Lights the most
with Alexa? Customers in Seattle, San Diego and New York asked,
“Alexa, turn on Christmas lights” more than any other city in the
U.S.
- What games were the most requested with
Alexa this holiday? Alexa entertained families with popular games
like Jeopardy!, Twenty Questions and The Magic Door.
Amazon Prime:
- More than one billion items shipped
worldwide with Prime and Fulfillment by Amazon this holiday
season.
- More people around the world tried
Prime this holiday season than any previous year.
- The fastest Prime Now delivery on
Christmas Eve took 13 minutes and was delivered at 9:05 p.m. to a
Prime member in Redondo Beach, California. The order included a
Tile Slim Item Finder and a Tile Mate Key Finder.
- December 23, 2016 was the biggest day
ever for Prime Now deliveries worldwide and members ordered 3x more
items compared to last year with one and two hour delivery
worldwide. Echo Dot, Amazon Echo, Fire TV Stick and Oreo Cookies
were some of the most popular items ordered that day in the
U.S.
- The last Prime Now order delivered in
time for the holiday was delivered at 11:59 p.m. on December 24,
2016 to a Prime member in Irvine, California. The order included a
Heated Mattress Pad, NyQuil and Afrin Nasal Spray.
- Prime members in Dallas, Texas ordered
more items with Prime Now than any other city in the U.S. this
holiday season.
- The last Prime FREE Same-Day Delivery
order from Amazon.com that was delivered in time for Christmas was
ordered at 10:23 a.m. on December 24, 2016. The order included
Venum Contender Boxing Gloves, and was delivered to a Prime member
in Richmond, Virginia at 2:42 p.m. – the same day.
Mobile Shopping:
- More than 72 percent of Amazon
customers worldwide shopped using a mobile device this
holiday.
- Shopping on the free Amazon mobile app
grew by 56 percent this holiday, worldwide.
- On Cyber Monday, Amazon customers
worldwide purchased about 46 electronics per second on a mobile
device.
- On Cyber Monday, Amazon customers
worldwide purchased about 36 toys per second on a mobile
device.
Amazon Operations:
- December 19 was the peak worldwide
shipping day this holiday season.
- In the U.S., more than 200,000
full-time and seasonal associates made the record-breaking shipping
season possible.
- In the last two years, Amazon launched
operations at over a dozen new facilities, many of which house
robotic technology.
- Amazon fulfillment centers in San
Marcos, Texas and Kent, Washington, as well as two Polish
fulfillment centers, in Poznan and Wroclaw, shipped more than one
million items in a single day.
- There are now 45,000 robotics units
working alongside Amazon associates in more than 20 fulfillment
centers.
Amazon Digital Media:
- The most streamed Amazon Original
Series over the holidays was Goliath.
- The most streamed Amazon Original Movie
over the holidays was Love & Friendship.
- The most watched TV series (non-Amazon
Original) streaming on Prime Video this holiday was The Night
Manager.
- The most watched movie (non-Amazon
Original) streaming on Prime Video this holiday was Eye in the
Sky.
- Customers listening to holiday music on
Amazon Music more than tripled this year, compared to 2015.
- The most streamed holiday song on
Amazon Music was It's the Most Wonderful Time of the Year by Andy
Williams.
- Michael Bublé – Christmas was the most
played holiday album on Amazon Music this season.
- Amazon Music is the exclusive streaming
home for all 16 studio albums by the best-selling solo artist in
U.S. history, Garth Brooks – since his debut to streaming
exclusively on Amazon, Brooks has become one of the top-streamed
artists on Amazon Music.
- The hours that kids spent interacting
with educational content in Amazon FreeTime this holiday season was
enough time to sail around the earth more than 6,000 times.
- Popular FreeTime Unlimited holiday
titles enjoyed by kids in the U.S. 2016 were Holiday Jokes
(Hah-larious Joke Books), Elsa’s Ice Puzzles – FreeTime Unlimited
Edition, and Caillou’s Winter Wonders.
- The top foodie book Kindle customers
are reading this holiday season is Anthony Bourdain's Kitchen
Confidential, currently available in Kindle Unlimited.
- The #1 magazine downloaded in Prime
Reading in 2016 by Kindle customers was People.
- The top non-fiction book downloaded in
Prime Reading in 2016 was The 5 Love Languages: The Secret to Love
that Lasts by Gary Chapman.
- In 2016, more than 3 million readers
took the Goodreads Challenge and read a collective 38.1 million
books this year.
- Authors answered more than 26,000
reader questions on Goodreads in 2016.
- The highest rated audiobook of 2016 on
Audible is Born a Crime: Stories from a South African Childhood by
Trevor Noah, host of The Daily Show, and narrated by the
author.
- The bestselling audiobook of the year
on Audible was The Girl on the Train by Paula Hawkins, narrated by
Claire Corbett, Louise Brealey, and India Fisher.
Holiday Fun Facts:
- Amazon.com customers purchased enough
Hamilton: the Revolution collectible books and Hamilton albums to
give every patron at the Richard Rodgers Theatre in New York City a
copy for 96 consecutive shows.
- Amazon.com customers purchased enough
4K TVs to reach the peak of Mount Everest more than 9 times.
- Amazon.com customers
purchased enough KitchenAid Mixers this holiday to make nearly
7.5 million cookies at once.
- On Cyber Monday 2016, Handmade at
Amazon saw a 200 percent increase in sales versus Cyber Monday
2015.
- If each Amazon.com customer who
purchased Pokémon Sun and Moon this holiday spent at least an hour
a day playing the game since its release, our customers would have
spent the equivalent of more than 24 thousand lunar cycles
capturing Pokémon.
- Amazon.com customers purchased enough
copies of the Harry Potter: Complete 8-Film Collection to play
consecutively for more than 300 years.
- Amazon.com customers purchased enough
Hasbro Connect 4 Games this holiday season to give each resident of
Dallas, Texas a single disc from the game.
- Amazon.com customers purchased enough
Sphero Star Wars BB-8 App-Controlled Robots to roll as a relay
around the Earth more than two times before the batteries run
out.
- Amazon.com customers purchased enough
Razor Jett Heel Wheels this holiday to roll a fully loaded space
shuttle to the launch pad at Cape Canaveral.
- Amazon.com customers purchased enough
Wilson footballs this holiday to give every fan at a sold-out
Seahawks game a chance to throw a pass like Russell Wilson.
- Amazon.com customers purchased enough
golf balls this holiday that, if lined up, would equal the length
of Pebble Beach golf course four times over.
- Amazon.com customers purchased more
Marvin the Moose dog toys this holiday than the number of actual
moose in New England.
- Amazon.com customers purchased enough
copies of The Secret Life of Pets that if each one were a tennis
ball, they would fill Central Park over two and a half feet
deep.
- Amazon.com delivered enough men's jeans
to fill one Olympic-size swimming pool.
- Amazon.com customers purchased enough
ugly Christmas sweaters for every seat at all three NCAA College
Football Playoff games.
- Amazon.com customers purchased enough
running shoes to run 18,603 times around the globe.
- Amazon.com customers purchased 2.5
million watches – that is a watch purchased every 1.5 seconds this
holiday season.
- Amazon.com customers purchased 10,451
carats of diamonds, which is equal to 6.5 Russian Kokoshnik Tiaras,
one of the Queen of England's most famous tiaras.
- Amazon.com customers purchased the
weight of a grizzly bear in gold and the weight of a rhinoceros in
silver.
- Amazon.com customers purchased enough
Etekcity camp lanterns this holiday to replace the beacon lights on
top of the Eiffel Tower nearly 11 times.
- Amazon.com customers purchased enough
luggage to fill 20 Boeing 747 airplanes.
- Amazon.com customers purchased enough
electric vehicle home charging kits to make 2,196 emissions-free
trips around the globe in a year.
- Amazon.com customers purchased enough
Char-Broil's The Big Easy Turkey Fryers to cook 225,000 pounds of
turkey.
Holiday Best Sellers (Amazon.com only):
- All Categories: Echo Dot, Fire TV
Stick, Fire tablet, Amazon Echo
- Amazon Launchpad: Watch Ya' Mouth
Family Edition - The Authentic, Hilarious, Mouthguard Party Game,
Tile Mate - Key Finder. Phone Finder. Anything Finder., Anki
Overdrive Starter Kit
- Audio & Accessories: Panasonic
ErgoFit In-Ear Earbud Headphones, AmazonBasics 6-Outlet Surge
Protector Power Strip, Sonos PLAY:1 Compact Wireless Smart Speaker
for Streaming Music
- Automotive: Hopkins Mallory 26" Snow
Brush with Foam Grip, Battery Tender Junior 12-Volt Battery
Charger, Zwipes Microfiber Cleaning Cloths (36 pack)
- Baby: Baby Einstein Take Along Tunes
Musical Toy, Nuby Octopus Hoopla Bathtime Fun Toys (Purple), Baby
Banana Infant Training Toothbrush and Teether (Yellow)
- Beauty & Grooming: Philips Sonicare
Essence Sonic Electric Rechargeable Toothbrush (White), Philips
Norelco Multigroom Series 3100 with 5 attachments, Oral-B Pro 1000
Power Rechargeable Electric Toothbrush Powered by Braun
- Books: Diary of a Wimpy Kid # 11:
Double Down, Fantastic Beasts and Where to Find Them: The Original
Screenplay, First 100 Words
- Camera: Fujifilm Instax Mini 8 Instant
Film Camera, AmazonBasics 60-Inch Lightweight Tripod with Bag,
GoPro HERO5
- Fashion: Levi’s Men’s 501 Original Fit
Jean, Fossil Emma Large Zip RFID Wallet, kate spade new york Cedar
Street Cami Convertible Cross-Body Bag
- Grocery: The Original Donut Shop,
Regular, Medium Extra Bold, Keurig K-Cups (72 Count), San Francisco
Bay OneCup, Fog Chaser (80 Single Serve Coffees), KIND Nuts &
Spices, Dark Chocolate Nuts & Sea Salt
- Handmade: First Christmas in New Home
Wood Ornament, Personalized Nameplate Gold Bar Necklace, World
Travel Map Pin Board
- Home: BLACK + DECKER 16V Cordless
Lithium Hand Vac, Lasko Ceramic Heater with Adjustable Thermostat,
Poo-Pourri Before-You-Go Toilet Spray 2-Ounce Bottle (Original
Scent)
- Home Improvement: WBM Himalayan Salt
Lamp, 3M Indoor Window Insulator Kit, Woods Outdoor 24-Hour
Photoelectric Timer
- Home & Personal Care: AmazonBasics
AA Performance Alkaline Batteries (48-pack), Bounty Select-a-Size
Paper Towels, Huge Roll (12 Count), Cottonelle Ultra ComfortCare
Big Roll Toilet Paper (12 Count)
- Kitchen: RTIC 30 oz. Tumbler, Instant
Pot 7-in-1 Multi-Functional Pressure Cooker (6 quart), Keurig K55
Single Serve Coffer Maker
- Luxury Beauty: stila Stay All Day
Waterproof Liquid Eye Liner, L'Occitane Shea Butter Hand Cream,
BaBylissPRO Ceramix Xtreme Dryer
- Movies: The Secret Life of Pets,
Finding Dory, Harry Potter: Complete 8-Film Collection
- Music (CDs & vinyl): A Pentatonix
Christmas, Hamilton (Original Broadway Cast Recording), Blue &
Lonesome
- Musical Instruments: Blue Yeti USB
Microphone, Kala Learn To Play Ukulele Starter Kit (Amazon
Exclusive), Singing Machine Top Loading CDG Karaoke System with
Sound and Disco Light Show
- Outdoors: LifeStraw Personal Water
Filter, Etekcity 2-pack Portable Outdoor LED Camping Lantern with 6
AA Batteries (Black, Collapsible), Yeti Coolers Rambler
- Patio, Lawn & Garden: iDevices
iGrill Mini, Bounty Hunter BHJS Junior Metal Detector, Snow Joe
Telescoping Snow Broom with Ice Scraper
- PC: SanDisk Ultra 32GB microSDHC UHS-I
Card with Adapter, Seagate Expansion 1TB Portable External Hard
Drive USB 3.0, AmazonBasics Mini DisplayPort (Thunderbolt) to HDMI
Adapter
- Pets: KONG Cozie Marvin the Moose Dog
Toy Medium Dog Toy (Brown), GREENIES PILL POCKETS Soft Dog Treats,
Chicken (Capsule, 15.8 oz), Fancy Feast Wet Cat Food – Gravy Lovers
– Poultry & Beef Variety Pack, 3-Ounce Can (Pack of 24)
- Smart Home: TP-Link Smart Plug, Philips
Hue White A19 Starter Kit, Samsung SmartThings Hub
- Sports: Spalding NBA Street Basketball,
Bushnell Falcon 7x35 Binoculars w/ Case, Simply Fit Board
- Tools: TEKTON 5941 Digital Tire Gauge,
MagnoGrip 311-090 Magnetic Wristband, DEWALT DW2166 45-Piece
Screwdriving Set with Tough Case
- Toys & Games: Hasbro Pie Face Game
& Pie Face Showdown Game, Scientific Explorer Mind Blowing
Science Kit, Snap Circuits Jr. SC-100 Electronics Discovery
Kit
- TV: Samsung 32-Inch 1080p Smart LED TV,
Avera 32-Inch 720p LED TV, Samsung 40-Inch 1080p Smart LED TV
- Video Games: Pokémon Sun - Nintendo
3DS, Pokémon Moon - Nintendo 3DS, Final Fantasy XV - PlayStation
4
- Wearable Technology: Garmin vivofit
Fitness Band, Garmin vívoactive HR GPS Smart Watch, Samsung Gear VR
- Virtual Reality Headset
- Wireless: AmazonBasics Apple Certified
Lightning to USB Cable (6 Feet), WeMo Light Switch, Samsung
Wireless Charging Pad
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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