Hanes Expands National Sock Drive for Homeless, Makes Giving Easy During Holiday Season
November 28 2016 - 3:53PM
Business Wire
America’s Leading Sock Brand Donates 200,000
Pairs of Socks to The Salvation Army and Adds Donation Sites at 160
HanesBrands Outlet Stores Nationwide
It has been said that we rise by lifting others, and Hanes,
America’s No. 1 apparel label and flagship brand of HanesBrands, is
encouraging all Americans to support the homeless by participating
in its national sock drive during the holiday season.
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Since 2009, Hanes has conducted an annual
year-end sock drive to help the homeless in America, supplying an
accumulated 1.9 million pairs of socks to those in need. (Photo:
Business Wire)
Hanes today announced that it will donate 200,000 pairs of socks
to The Salvation Army and is expanding this year’s effort by
coordinating the collection of new socks at 160 HanesBrands Outlet
stores across the country.
“Walking a mile in someone’s shoes takes on a much different
meaning when that person is homeless,” said Sidney Falken, chief
branding officer for HanesBrands. “Socks are the most requested –
and least donated – item in homeless shelters. And access to
something as basic as a clean, dry pair of socks can literally save
lives within our country’s homeless population.”
An estimated 2.5 million to 3.5 million Americans experienced
homelessness last year, according to the National Law Center on
Homelessness & Poverty. Homelessness takes a physical toll. The
homeless walk an average of 10 miles per day, putting more wear on
their socks in one week than the average American does in one
year.
Hanes has donated more than 1.9 million pairs of socks to The
Salvation Army since launching the program in 2009. The program is
part of Hanes for Good, the company’s corporate social
responsibility program focused on environmental stewardship,
workplace quality and community building.
Lt. Col. Ron Busroe, The Salvation Army’s national community
relations and development secretary, said: “We are grateful to the
company for spearheading the sock drive for almost a decade. The
impact that a donation of this size has on our centers is
immeasurable. The donation is about more than just the physical
socks. For some of the people we serve, receiving something as
simple as a clean pair of socks can have a positive effect on their
overall well-being.”
Consumers can join in the effort in supporting their local
communities through sock donations by visiting one of 160
HanesBrands Outlet stores across the country. Collection bins are
located at checkout counters, making it easy to donate as purchases
are made. Store employees will distribute the donated socks to
local nonprofit organizations. (A store locator is available on the
Hanes.com website.)
“During the holidays, our giving spirit and best intentions can
sometimes be hindered by our demanding schedules,” Falken said.
“With sock collection bins in our outlet locations, Hanes is making
it much easier for our customers to help their neighbors in
need.”
Visit Hanes.com/hanesforgood for information on additional ways
to give during the holiday season.
HanesHanes, America’s No. 1
apparel brand, is a leading brand of intimate apparel, underwear,
sleepwear, socks and casual apparel. Hanes products can be found at
leading retailers nationwide and online direct to consumers at
www.Hanes.com. Hanes is a flagship brand of HanesBrands (NYSE:
HBI).
HanesBrandsHanesBrands,
based in Winston-Salem, N.C., is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia/Pacific under some of the
world’s strongest apparel brands, including Hanes, Champion,
Playtex, DIM, Bali, Maidenform, Bonds, JMS/Just My Size, L’eggs,
Wonderbra, Nur Die/Nur Der, Lovable, Berlei, and Gear for Sports.
The company sells T-shirts, bras, panties, shapewear, underwear,
socks, hosiery, and activewear produced in the company’s low-cost
global supply chain. A member of the S&P 500 stock index, Hanes
has approximately 70,000 employees in more than 40 countries and is
ranked No. 448 on the Fortune 500 list of America’s largest
companies by sales. Hanes takes pride in its strong reputation for
ethical business practices. The company is the only apparel
producer to ever be honored by the Great Place to Work Institute
for its workplace practices in Central America and the Caribbean,
and is ranked No. 167 on the Forbes magazine list of America’s Best
Employers. For seven consecutive years, Hanes has won the U.S.
Environmental Protection Agency Energy Star sustained
excellence/partner of the year award – the only apparel company to
earn sustained excellence honors. The company ranks No. 172 on
Newsweek magazine’s green list of 500 largest U.S. companies for
environmental achievement. More information about the company and
its corporate social responsibility initiatives, including
environmental, social compliance and community improvement
achievements, may be found at www.Hanes.com/corporate.
The Salvation ArmyThe
Salvation Army, established in London in 1865, has been supporting
those in need in His name without discrimination for more than 130
years in the United States. Approximately 30 million Americans
receive assistance from The Salvation Army each year through a
range of social services: food for the hungry, relief for disaster
victims, assistance for the disabled, outreach to the elderly and
ill, clothing and shelter to the homeless, and opportunities for
underprivileged children. 82 cents of every dollar donated to The
Salvation Army is used to support those services in 5,000
communities nationwide. The Salvation Army tracks the level of need
across the country with the Human Needs Index
(HumanNeedsIndex.org). For more information, go to
salvationarmyusa.org or follow on Twitter @SalvationArmyUS.
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version on businesswire.com: http://www.businesswire.com/news/home/20161128006029/en/
HanesBrandsCarole Crosslin,
336-519-3201Carole.Crosslin@hanes.comorJamie Wallis,
336-519-4758James.Wallis@hanes.com
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