New members are enrolling in AMC Stubs at more
than 11 times the number of enrollments during the same period last
year
AMC Theatres® (NYSE:AMC) today announced that approximately two
months after enhancing the benefits of its paid membership tier and
adding a free tier to its rewards program, AMC Stubs, the Company
has added more than 1.2 million households, hitting an all-time
high of four million active member households.
Active memberships are defined as an enrollee or someone in an
enrollee's family having attended a movie at an AMC theatre within
the current or past calendar year.
Since the launching in July of a thoroughly re-designed program,
AMC Stubs’ two tiers, AMC Insider and AMC Premiere, combined to add
more than 1.2 million new active family memberships in the last few
weeks of the busy summer season. Given a continuation of this pace,
the AMC Stubs membership base is likely to more than double year
over year by the start of the 2017 summer movie season.
The number of new AMC Stubs members continues to climb daily at
a brisk pace. New members are enrolling in the new AMC Stubs
program at a rate more than 11 times the number of enrollments
during the same period last year.
“The new AMC Stubs has opened strong and to enthusiastic reviews
from our guests,” said Adam Aron, CEO and President, AMC Theatres.
“Moviegoers want to be recognized and rewarded for coming to
theatres, and the response to our new and improved AMC Stubs
program has far exceeded even our most optimistic
expectations.”
“The expansive growth of AMC Stubs provides AMC with a much
larger database of identified moviegoers, and a better insight into
their movie preferences,” said Stephen Colanero, Executive Vice
President and Chief Marketing Officer, AMC. “This enables AMC to
have both a larger and a more focused marketing capability to
support the movies of our Hollywood studio partners.”
In early July, AMC launched AMC Insider, a free tier to the
rewards program that is increasing the number of AMC guests who are
rewarded for simply coming to the movies. AMC Insider benefits
include free refills on large popcorn, up to $2 off tickets every
Tuesday, a free large popcorn birthday gift and 20 points earned
for every dollar spent.
The company’s paid tier, AMC Premiere, also saw a refresh that
included the addition of new guest benefits. For a $15 annual
membership fee, AMC Premiere members enjoy express service with
specially marked shorter lines at the box office and concession
stand, free size upgrades on popcorn and soda, a free refill on
large popcorn, up to $5 off movie tickets on Tuesdays, a birthday
gift (free large popcorn and soda), no online ticket fees and 100
reward points for every $1 spent.
Every AMC Stubs member earns $5 to spend at the box office and
concession stand for 5,000 points earned, and receives access to
exclusive offers, screenings and more. For information about AMC
Stubs and to sign up, guests can inquire at their local AMC theatre
or at amctheatres.com/amcstubs.
About AMC Theatres
AMC (NYSE: AMC) is the guest experience leader with 386
locations and 5,334 screens located primarily in the United States.
AMC has propelled innovation in the theatrical exhibition industry
and continues today by delivering more comfort and convenience,
enhanced food & beverage, greater engagement and loyalty,
premium sight & sound, and targeted programming. AMC operates
the most productive theatres in the country’s top markets,
including No. 1 market share in the top three markets (NY, LA,
Chicago) http://www.amctheatres.com.
Forward-Looking
Statements
This press release includes “forward-looking statements” within
the meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the use of words such as
“forecast,” “plan,” “estimate,” “will,” “would,” “project,”
“maintain,” “intend,” “expect,” “anticipate,” “strategy,” “future,”
“likely,” “may,” “should,” “believe,” “continue,” and other similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters. Similarly,
statements made herein and elsewhere regarding the pending
acquisitions of Odeon & UCI and Carmike Cinemas (collectively
“the targets”) are also forward-looking statements, including
statements regarding the anticipated closing date of the
acquisitions, the source and structure of financing, management’s
statements about effect of the acquisitions on AMC’s future
business, operations and financial performance and AMC’s ability to
successfully integrate the targets into its operations. These
forward-looking statements are based on information available at
the time the statements are made and/or management’s good faith
belief as of that time with respect to future events, and are
subject to risks, trends, uncertainties and other facts that could
cause actual performance or results to differ materially from those
expressed in or suggested by the forward-looking statements. These
risks, trends, uncertainties and facts include, but are not limited
to, risks related to: the parties’ ability to satisfy closing
conditions in the anticipated time frame or at all; obtaining
regulatory approval, including the risk that any approval may be on
terms, or subject to conditions, that are not anticipated;
obtaining the Carmike stockholders approval for the Carmike
transaction; the possibility that these acquisitions do not close,
including in circumstances in which AMC would be obligated to pay a
termination fee or other damages or expenses; related to financing
these transactions, including AMC’s ability to finance the
transactions on acceptable terms and to issue equity at favorable
prices; responses of activist stockholders to the transactions;
AMC’s ability to realize expected benefits and synergies from the
acquisitions; AMC’s effective implementation, and customer
acceptance, of its marketing strategies; disruption from the
proposed transactions- making it more difficult to maintain
relationships with customers, employees or suppliers; the diversion
of management time on transaction-related issues; the negative
effects of this announcement or the consummation of the proposed
acquisitions- on the market price of AMC’s common stock; unexpected
costs, charges or expenses relating to the acquisitions; unknown
liabilities; litigation and/or regulatory actions related to the
proposed transactions; AMC’s significant indebtedness, including
the indebtedness incurred to acquire the targets; execution risks
related to the integration of Starplex Cinemas into our business;
our ability to achieve expected synergies and performance from our
acquisition of Starplex Cinemas; AMC’s ability to utilize net
operating loss carry-forwards to reduce future tax liability;
increased competition in the geographic areas in which we operate
and from alternative film-delivery methods and other forms of
entertainment; continued effectiveness of AMC’s strategic
Initiatives; the impact of shorter theatrical exclusive release
windows; our ability to attract and retain senior executives and
other key personnel; the impact of governmental regulation,
including anti-trust investigations concerning potentially
anticompetitive conduct, including film clearances and
participation in certain joint ventures; unexpected delays and
costs related to our optimization of our theatre circuit; failure,
unavailability or security breaches of our information systems;
operating a business in markets AMC is unfamiliar with; the United
Kingdom’s exit from the European Union; and other business effects,
including the effects of industry, market, economic, political or
regulatory conditions, future exchange or interest rates, changes
in tax laws, regulations, rates and policies; and risks, trends,
uncertainties and other facts discussed in the reports AMC has
filed with the SEC. Should one or more of these risks, trends,
uncertainties or facts materialize, or should underlying
assumptions prove incorrect, actual results may vary materially
from those indicated or anticipated by the forward-looking
statements contained herein. Accordingly, you are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the date they are made.
Forward-looking statements should not be read as a guarantee of
future performance or results, and will not necessarily be accurate
indications of the times at, or by, which such performance or
results will be achieved. For a detailed discussion of risks,
trends and uncertainties facing AMC, see the section entitled “Risk
Factors” in AMC’s Annual Report on Form 10-K, filed with the SEC on
March 8, 2016, and the risks, trends and uncertainties identified
in their other public filings. AMC does not intend, and undertakes
no duty, to update any information contained herein to reflect
future events or circumstances, except as required by applicable
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20160920005375/en/
AMC TheatresRyan Noonan,
913-213-2183rnoonan@amctheatres.com
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