Richard A. Lennox Named Macy’s Chief Marketing Officer
August 18 2016 - 12:00PM
Business Wire
Macy’s, Inc. (NYSE:M) today announced that Richard A. Lennox, an
industry innovator with a track record of elevating consumer and
retailing brands, has been named Macy’s Chief Marketing Officer,
effective Sept. 15, 2016.
In this role, Lennox will have responsibility for Macy’s
omnichannel market presence and strategy, including brand,
promotional, store, digital and events marketing activity. He will
report to Macy’s, Inc. President Jeff Gennette and join the
company’s Executive Committee.
Lennox, 51, has served as Senior Vice President and Chief
Marketing Officer of Toys “R” Us since 2014, with responsibility
for all components of marketing strategy for the company’s
portfolio of brands. This includes leading the development of brand
strategy and optimizing the company’s marketing and digital
presence to drive sales growth and customer loyalty. Among his
accomplishments, Lennox led the creation of the highly successful
Toys “R” Us “awesome” brand position and marketing campaigns.
“Rich Lennox is a significant addition to the Macy’s executive
team and we look forward to his contributions as we position the
iconic Macy’s brand as even more compelling and relevant for our
customers in a changing retail environment. He is a business leader
and marketer who believes in the power of big ideas, the strength
of teamwork and the ability to drive increased sales through
innovation and customer loyalty,” Gennette said. “We had an
outstanding group of qualified candidates for this position and
believe that Rich Lennox has the entire package of experiences,
creativity, leadership skill and business acumen to lead the
marketing and special events of our renowned brand.”
For the five years prior to Toys “R” Us, Lennox was Executive
Vice President/Chief Marketing and E-commerce Officer at Zales
Corporation, where he was instrumental in the development of the
company’s strategic business plan and marketing approach across
channels. He was part of a team that turned around the company,
leading to 14 consecutive quarters of positive comparable
same-store sales growth until its acquisition in 2014 by
Signet.
From 1992 to 2009, Lennox was a senior-level executive and
strategist at J. Walter Thompson, where he led the De Beers Group,
overseeing all operations for its U.S. marketing function, as well
as new product and business development. Lennox served as JWT’s
Executive Vice President/U.S. Marketing Director for De Beers. In
these roles, he led a cross-functional team that developed the “A
Diamond is Forever” marketing campaign. In his tenure with JWT,
Lennox also was an account leader for major brand clients,
including Kellogg’s, Nestle, Unilever and Warner Lambert.
Lennox holds a bachelor’s degree from Reading University in
Berkshire, England.
As Macy’s Chief Marketing Officer, Lennox succeeds Martine
Reardon, who left the company in May 2016 after 32 years of
service.
Macy’s, Inc., with corporate offices in Cincinnati and New York,
is one of the nation’s premier retailers, with fiscal 2015 sales of
$27.079 billion. The company operates about 880 stores in 45
states, the District of Columbia, Guam and Puerto Rico under the
names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s
Backstage and Bluemercury, as well as the macys.com,
bloomingdales.com and bluemercury.com websites. Bloomingdale’s in
Dubai is operated by Al Tayer Group LLC under a license
agreement.
(Note: additional information on Macy’s, Inc., including past
news releases, is available at www.macysinc.com/pressroom)
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160818005599/en/
Macy’s, Inc.Media - Jim Sluzewski, 513-579-7764Investor - Matt
Stautberg, 513-579-7780
Macys (NYSE:M)
Historical Stock Chart
From Aug 2024 to Sep 2024
Macys (NYSE:M)
Historical Stock Chart
From Sep 2023 to Sep 2024