The Walt Disney Company Acquires Leading Online Parenting Platform Babble Media, Inc.
November 14 2011 - 10:35AM
Business Wire
The Walt Disney Company (NYSE: DIS), through its wholly owned
subsidiary Disney Online, has acquired Babble Media, Inc., a
leading online parenting platform featuring more than 200
influential mom bloggers. The acquisition of Babble further
strengthens the position of Disney Interactive Media Group’s Moms
and Family portfolio as a leading online resource for moms and
families.
Disney Interactive’s Moms and Family portfolio is a trusted
resource for parents today, giving them the online tools and
information they need and the ability to share their experiences.
Through the acquisition of Babble, Disney Interactive’s Moms and
Family business gains a blogging platform that elevates the
first-person stories of parenthood.
Since its inception in 2006, Babble has become one of the most
celebrated parenting sites on the web, named by Time
Magazine as one of the 50 Best Websites of 2010 and
by Forbes as one of the Top 100 Websites for Women. Its
stable of bloggers contribute daily to parenting topics including
pregnancy, child care, health, food, family activities as well as
lifestyle topics such as home, fashion and family products. As the
premier blogging platform for a new generation of connected
parents, Babble has created a vibrant community of parents who
support, encourage and celebrate the highs and lows of raising
children.
Babble attracts a broad and engaged audience with its nearly
constant stream of posts, written for and by moms. Disney
Interactive will infuse its Moms and Family evergreen content into
Babble, thereby enriching the Babble user experience and extending
the best of what Disney has to offer to today’s parents.
“Parents’ relationships with Disney are founded in stories, and
Disney's best stories are about families. We believe that Babble
and Disney can harness the power of storytelling to inform,
entertain and empower parents everywhere,” said Brooke Chaffin, SVP
of Moms and Family, Disney Interactive Media Group. “With more than
3.9 million mom blogs in the US alone, Disney Interactive
recognizes and values the important and powerful role moms have
taken on in new media.”
"We can't imagine a better next step than joining the world's
leading media company for families, The Walt Disney Company, and
look forward to bringing together Babble's resonant voice and
community with Disney’s expansive family audience, wide range
of content and multi-media platform,” said Rufus Griscom and Alisa
Volkman, Co-Founders of Babble.
Babble will remain headquartered in New York. Rufus Griscom and
Alisa Volkman will join the Disney Interactive Media Group.
About The Walt Disney
Company
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise with five business segments:
media networks, parks and resorts, studio entertainment, consumer
products and interactive media. Disney is a Dow 30 company and had
annual revenues of about $40.9 billion in its most recent fiscal
year.
Forward-Looking Statements:
Certain statements in this release may constitute "forward
looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are made on the
basis of the Company's views and assumptions regarding future
events and business performance as of the time the statements are
made. The Company does not undertake any obligation to update these
statements. Actual results may differ materially from those
expressed or implied. Such differences may result from actions
taken by the Company as well as from developments beyond the
Company's control. Additional factors are set forth in the
Company's Annual Report on Form 10-K for the year ended October 2,
2010 under Item 1A, "Risk Factors," and subsequent reports.
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