MORRISTOWN, N.J., July 23,
2024 /PRNewswire/ -- The Marketing and Corporate
Communications team at Crum & Forster (C&F), a leading
national property and casualty specialty insurance
company, has earned two Silver Showcase Awards from
the Insurance Marketing & Communications Association
(IMCA) for its exceptional work in the Employee Communications
Campaign and Corporate Communications/Public Relations
categories.
The C&F team was recognized in the Employee Communications
Campaign category for its Accident & Health Division's Crum
Bowl initiative. The Crum Bowl internal communications campaign
increased employee engagement, fostered a sense of camaraderie and
overall connection amidst friendly competition, and enhanced
commitment to the company's cultural values whether employees work
remotely or in an office.
The award for Corporate Communications/Public Relations was
earned for the success of a connected marketing communications
initiative leveraging a thought leadership article, "Will Real
Estate Portfolios be the Next Victim of Rising Interest
Rates?" The topic was also pitched to Business
Insurance, resulting in a video interview for C&F's subject
matter expert, Blair Bartlett, Vice
President of Financial Institutions. The supporting marketing
communications campaign included social media posts and an eblast
promoting both the interview and the article.
"Winning two IMCA Silver Showcase Awards is an incredible honor
for our team," said Hallie Harenski,
Senior Vice President of Marketing and Corporate Communications for
Crum & Forster. "It reflects our relentless pursuit of
excellence and our dedication to delivering high-quality content
that moves the needle for our company. These awards are a
prestigious recognition within the industry, and we are thrilled to
be celebrated among the best in insurance marketing and
communications again this year."
"These awards are a testament to the creativity and commitment
of our Marketing and Corporate Communications team," shared
Marc Adee, Chairman and CEO of Crum
& Forster. "Being recognized by the IMCA echoes our commitment
to excellence, always delivering for our business, producers and
partners."
For 64 years, the IMCA Showcase Awards have celebrated the
finest achievements in insurance marketing and communications,
recognizing the innovative and effective efforts of industry
professionals. The awards were officially presented at the IMCA
2024 Ignite conference, held June
24-26 in Orlando, FL. The
event provided a unique platform for professionals to connect,
share insights, and celebrate their successes.
About Crum & Forster Crum & Forster
(www.cfins.com) is a leading national property, casualty, and
accident & health insurer, providing specialty insurance
products through its admitted and surplus lines insurance
companies.
Founded in 1822, C&F is one of the oldest U.S. insurance
companies, and today conducts business through a network of
independent agents, brokers and wholesalers. C&F had
$5.3 billion in gross written premium
in 2023 and is rated "A" Excellent by A M Best (2023).
The C&F logo, C&F and Crum & Forster are
registered trademarks of United
States Fire Insurance Company. To learn more, follow us
on LinkedIn, X and Instagram.
Media Contact
Amy
Whilldin
AVP, Public Relations & Communications
mediainquiries@cfins.com
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SOURCE Crum & Forster