Manufacturing Strategies Leading to Website and Lead
Generation Success
BURLINGTON, Mass., July 19,
2024 /PRNewswire/ -- Market Veep, a leading
digital marketing agency specializing in tailored strategies for
industrial organizations, announces exceptional results achieved
for two prominent clients in the manufacturing sector: ReNEW
Manufacturing Solutions and Prime Attachments.
Manufacturing Strategies Leading to Website
and Lead Generation Success
"We're so proud of the partnerships we've built with our clients
and the success we've been able to achieve for and with them," says
Jennelle McGrath, CEO and Founder of
Market Veep. "Manufacturers hold such a special place in our hearts
and there's nothing we love more than seeing them not just reach
their goals, but absolutely crush them."
Market Veep's manufacturing clients have leveraged a diverse
array of services to achieve their brand awareness and lead
generation objectives effectively. Through website strategy and
development, they ensure their online presence is not just
functional but optimized for user engagement and conversion.
Complemented by robust SEO practices and strategic backlinking,
they're able to bolster their visibility across search engines,
driving organic traffic and enhancing their digital footprint.
Social media marketing initiatives amplify their reach, engaging
with targeted audiences through compelling content and community
interaction. Email marketing nurtures leads and maintains
meaningful engagement throughout the customer journey. Leveraging
Facebook lead generation ads facilitates direct engagement with
potential customers, further expanding their lead base.
Through these integrated strategies, Market Veep's manufacturing
clients have elevated their brand presence and consistently
generated quality leads, fostering sustainable growth in their
respective industries.
Read more about the specific case studies below or visit
www.marketveep.com for more information.
A MANUFACTURER THAT COMBINES TRADITION WITH INNOVATION GREW
WEBSITE TRAFFIC BY OVER 14,000% IN JUST 9 MONTHS
ReNEW Manufacturing Solutions is propelling niche market
manufacturing companies forward while preserving the legacy of
their original founders. They partnered with Market Veep to design
a website that would convey their emphasis on precision,
technology, and forward-thinking.
"These companies are the backbone of the US economy, and we
support manufacturing, industrial plants, OEMs, and these are
really good jobs for skilled labor, so to continue it on in these
communities is a big benefit," remarks Cres
Ferrell, CEO of ReNEW Manufacturing Solutions. "The name
ReNEW is partially to come in and renew the business and help with
some processes and automation, and the work the [Market Veep] team
is doing for marketing."
In addition to the ReNEW website, Market Veep crafted websites
and established a digital marketing presence for two sister
companies: Absolute Machine & Tooling and TIW Machine &
Fabrication.
User experience and conversion paths were front-of-mind through
the entire project, ensuring that visitors from different
industries and seeking out different capabilities would be able to
navigate the websites easily.
Just months after the ReNEW site and the two sister sites
launched, they saw favorable email, social media, and website
performance for all three businesses.
ReNEW Manufacturing Solutions:
- 2,330% increase in total sessions per month
- 9.3% email click rate compared to 4.3% benchmark
- 28.6% click-through rate compared to 12.6% benchmark
TIW Machine & Fabrication:
- 372.7% increase in total sessions per month
- 5.7% email click rate compared to 4.3% benchmark
- 22.6% click-through rate compared to 12.6% benchmark
Absolute Machine & Tooling:
- 11,550% increase in total sessions per month
- 1,092% increase in social media impressions
- 850% increase in social media interactions
ReNEW continues to make acquisitions in the manufacturing
sector. Their latest addition, Interfuse Manufacturing, was
founded in 1974 and has become a leading manufacturer of machined
components for markets including cranes and heavy equipment,
mining, refractories, and transportation end markets. The company
will add 75,000 sq. ft. of manufacturing space and 56 employees,
providing geographic expansion this business to the ReNEW platform
along with marquee customer relationships and exposure to
industrial markets in Pennsylvania.
"Most of these companies [that have been acquired] have very
little to zero marketing, and SEO and marketing are not in their
vocabulary. Which is fine, these companies are successful even in
spite of that," continues Ferrell. "But there are a lot of things
we can gain now by leveraging those types of activities and
bringing them into the companies."
B2B FACEBOOK CAMPAIGN GENERATES 373 LEADS IN 30 DAYS
Nestled in the heart of Garfield,
MN, Prime Attachments stands tall as a pioneering force in
the skid steer attachment manufacturing sector. Today, Prime
Attachments proudly distributes their innovative skid steer
attachments across the United
States and Canada,
cementing their reputation as a leader who delivers unmatched
performance and value.
Prime Attachments' previous Facebook Ads campaigns focused on
generating link clicks with the intention of converting users on
the website, but these efforts did not yield significant
conversions. They needed a more effective campaign strategy to
convert clicks into revenue.
Market Veep crafted a strategic approach aimed at optimizing
conversions and enhancing lead generation. The campaign's focal
point was the client's downloadable product catalog. Facebook lead
forms were used to simplify the user journey and improve conversion
rates without adding friction for the audience. Most importantly,
this high-value conversion offer brought in bottom-of-the-funnel
leads that had serious interest in purchasing.
"Choosing to use Market Veep's services has been one of the best
decisions we have made!" remarks Amy
Thompson, Vice President of Prime Attachments. "We are a
small company looking to grow and they are making our presence
known faster than we could have imagined. The team has really done
a great job listening and understanding our company and product in
order to create relevant content that speaks to our customers."
Market Veep's strategy generated incredible results in the first
30 days:
- 373 Leads Generated: The campaign successfully generated 373
high-quality leads through Facebook lead forms, marking a
significant improvement in lead acquisition compared to previous
efforts focused solely on link clicks.
- $1.56 Cost Per Lead: Market Veep
achieved an impressive cost per lead of $1.56, whereas the average cost per lead on the
platform is projected by some to be as high as $17 per lead. This efficiency allowed Prime
Attachments to achieve a greater ROI for their ads.
Additionally, the campaign was recognized as "High-Performing"
by Facebook, highlighting its exceptional performance and
effectiveness in achieving above-average results within the
platform's advertising ecosystem.
"Not only has everyone on the Market Veep team been fun to work
with, they have been so helpful and their level of communication is
top-notch," continues Thompson. "We can't wait to see where Market
Veep takes us next!"
Website: www.marketveep.com
LinkedIn: https://www.linkedin.com/in/jennellemcgrath/
Podcast: https://podfollow.com/findingbusinesshappy
About Market Veep
Market Veep is an INC. 5000 fastest growing company winner,
HubSpot accredited, and diamond certified partner, INC. Best
Workplace Winner, certified Best Places to Work, SBA certified
Women-Owned Small Business, Netty winner for Boutique Agency of the
Year, and Most Innovative Web Design.
Since its founding, Market Veep has helped manufacturing
companies improve their sales and marketing funnels to increase
leads and revenue. We're a full-service inbound marketing agency
fiercely committed to helping every company we work with grow into
the best version of itself it can be. Our clientele includes CNC
machining, welding and fabricating, laser cutting, finishing,
chemical manufacturing, electronic component manufacturing, and
other industrial applications.
They host the "Finding Business Happy" which is about living
your best life inside and outside of work. The show is an ideal
listen for CEOs, Founders, CMOs, Sales Directors and C-Suite
Executives who know they want to accelerate lead generation while
fostering a positive company culture.
About ReNEW Manufacturing Solutions
As experienced industry professionals themselves, the team at
ReNEW Manufacturing Solutions understands the importance of a fair
price, fast production, and quality results. They also know the
value of looking ahead.
They're not just investors, but partners in progress. Their
mission is to help you, the owner, reap the rewards of all the
years that went into building your business and to continue the
legacy you have built. ReNEW acquires generational industrial
companies in a way that will ensure a brighter future for the
owner(s), the staff, and the local community. Customers can
continue to count on the same quality-driven business that works
faster than the competition at a fair price, and you can secure
your future.
Visit their website to learn more.
About Prime Attachments
Prime Attachments are simply a different breed. Bigger.
Stronger. Tougher. Designed to conquer even the toughest tasks,
every one of our skid steer attachments is crafted from quality
commercial-grade materials and is rigorously tested and evaluated
before leaving the shop. That's why we can confidently say that
Prime Attachments are "Built to be Badass".
Visit their website to learn more.
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SOURCE Market Veep