SAN FRANCISCO, Dec. 1, 2021 /PRNewswire/ -- Genesys®, a
global leader in customer experience orchestration, today announced
the completion of its acquisitions of Pointillist and Exceed.ai.
Pointillist, recognized for its award-winning journey management
platform, and Exceed.ai, known for its proven intelligent lead
activation and conversation engine, will accelerate how businesses
connect with customers across the marketing, sales and service
lifecycle.
![Genesys Acquires Pointillist and Exceed.ai Genesys Acquires Pointillist and Exceed.ai](https://mma.prnewswire.com/media/1700527/Genesys_Acquires_Pointillist_and_Exceedai_Logo.jpg)
Customer expectations have resulted in the rise of an experience
economy where brand loyalty is easily swayed. These challenges have
been magnified by the supply chain and workforce shortages over the
course of the pandemic, with more than a third of consumers turning
to new brandsi. Understanding its power to be an
organizational differentiator, businesses worldwide are increasing
focus on the customer experience (CX). As part of the efforts to
deliver standout experiences, more than 60% of organizations are
increasing headcounts and more than 70% are increasing budgets in
2021. And, for more than half of businesses, CX is now a
board-level priority.ii
"Consumer loyalty is more difficult to develop and keep than
ever before, leading companies to increasingly develop experiences
that are a business advantage," said Tony
Bates, Genesys CEO and Chairman. "With Pointillist and
Exceed.ai part of Genesys, our customers will be able to unify,
enrich and orchestrate empathetic experiences across marketing,
sales and service."
As seamless extensions of the Genesys solutions, Pointillist and
Exceed.ai will further enable organizations to improve both
customer and employee experiences. Through the integration of
Pointillist, organizations can visualize, analyze and optimize
end-to-end customer journeys at scale and reduce costs to serve.
While the Exceed.ai Conversational AI will be a force multiplier
for lead qualification, nurturing and follow up — providing more
time for sales and marketing teams to focus on doing the most
impactful work.
Pointillist joins the Genesys Cloud CX™ product group led
by Olivier Jouve, Executive Vice
President and General Manager of Genesys Cloud CX, deepening the
company's orchestration and analytics capabilities. Exceed.ai joins
the Genesys DX™ product group led by Barry
O'Sullivan, Executive Vice President and General Manager,
Digital and AI, enriching the company's sales and marketing
capabilities.
About Genesys
Every year, Genesys orchestrates more than 70 billion remarkable
customer experiences for organizations in more than 100 countries.
Through the power of our cloud, digital and AI technologies,
organizations can realize Experience as a
Service SM our vision for empathetic customer
experiences at scale. With Genesys, organizations have the power to
deliver proactive, predictive, and hyper personalized experiences
to deepen their customer connection across every marketing, sales,
and service moment on any channel, while also improving employee
productivity and engagement. By transforming back-office
technology to a modern revenue velocity engine Genesys enables true
intimacy at scale to foster customer trust and loyalty.
Visit www.genesys.com.
©2021 Genesys. All rights reserved. Genesys, the Genesys
logo, Genesys Cloud CX, Genesys Multicloud CX, Genesys DX
and Experience as a Service are trademarks, service marks and/or
registered trademarks of Genesys. All other company names and logos
may be registered trademarks or trademarks of their respective
companies.
Janelle Dickerson
Genesys
Janelle.dickerson@genesys.com
Nectar Communications
genesys@nectarpr.com
+1 415.399.0181
i The Great Consumer Shift, McKinsey & Company,
2020
ii The State of Customer Experience, Genesys, 2021
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SOURCE Genesys