BERLIN, April 16, 2021 /PRNewswire/ -- On 16th April at
8pm CEST, a collaboration between the
pioneers of the burgeoning digital fashion industry is dropping
exclusively inside THE DEMATERIALISED marketspace. It will be
available to purchase for 48 hours only.
Record-breaking NFT extraordinaires RTFKT and digital couture
house THE FABRICANT have come together to create a seven-piece
collection. RTFKT made history this February selling $3.1m worth of sneaker NFTs in seven minutes.
Whilst THE FABRICANT was the first fashion company to ever release
an NFT, their Iridescence dress sold for $9,500 in March
2019.
An NFT (Non-Fungible Token) is best defined as a unique digital
identifier created and observed on a blockchain. Think of it as a
digital passport for a product that enables authorship and
ownership to be transparent. An NFT's value can be subjective,
however, it provides provenance, offers new opportunities for
storytelling and it generates market scarcity whilst securing
sovereignty for the creator.
The co-branded collection named "RenaiXance" aims to redefine
the meaning of street-culture in the digital era. In it, they dress
their muses – asking who are the Future Ancestors of the
Metaverse?
The garments created by THE FABRICANT embody a notion of both
fluidity and protection. Their design team was driven to this by
identifying how diverse, yet still gendered and over-sexualised
gaming characters are. The new wave of fashion re-constructivists
(creatives taking garments apart and reconstituting them back
together) was also a key source of influence for the corset piece
and the overall styling. Conceptually, this nods at the importance
of re-examining old beliefs and challenging broken systems. The
hyper futuristic sneakers, architected by RTFKT complete the look
where medieval and ancient aesthetics mix with a punk mentality to
create a rebel spirit for the present.
THE DEMATERIALISED's invite-only marketspace has the goal of
widening access and ownership to NFTs as consumers can pay in
regular fiat or cryptocurrencies. Their NFTs are powered by the
LUKSO blockchain. Their innovative platform also offers new forms
of post-purchase utility with AR experiences, NFT collection
showcasing and porting directly to avatars (D2A) in games and
Metaverses.
"This NFT collection offers the community a chance to own
a part of digital fashion history. It was a dream to secure
exclusivity for this drop with the two leading brands in the
space."
– Marjorie
Hernandez and Karinna Nobbs
(co-founders of THE DEMATERIALISED)
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