XLMedia PLC Extension of Strategic Partnership Agreement
September 14 2022 - 2:02AM
RNS Non-Regulatory
TIDMXLM
XLMedia PLC
14 September 2022
14 September 2022
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
Extension of Strategic Partnership Agreement
XLMedia and Advance Local extend partnership to create sports
betting content for Massachusetts
XLMedia (AIM: XLM), a leading global digital publisher,
connecting advertisers with consumers, today announces an expanded
partnership with Advance Local to create premium betting content
and a new revenue stream for their MassLive.com brand, a leading
Massachusetts news and information website attracting an average of
6.5 million unique visitors every month.
MassLive.com represents a significant win for XLMedia as it
seeks to scale its North American media partnership business ahead
of Massachusetts' upcoming online betting launch. This partnership
will focus on creating highly engaging content, managing commercial
deals with regulated sportsbook operators, and executing proven
monetisation strategies built upon years of industry expertise.
MassLive.com represents the second Advance Local property with
which XLMedia has partnered, the first being cleveland.com. XLMedia
has helped fuel cleveland.com's growth in the sports betting
segment since the partnership began in February 2022.
David King, Chief Executive Officer of XLMedia, commented:
"We are pleased to be announcing another key strategic
partnership ahead of Massachusetts' sports betting launch next
year, in what we believe will be another important growth territory
for the Group.
This deal also expands our strong partnership with the Advance
Local team and further demonstrates one of our strategic ambitions
to align with premium publishers in key sports betting
markets."
Howard Kamen, Vice President of Sports Betting & iGaming at
Advance Local, added:
"XLMedia's impressive betting content and results to date in
Ohio gave us great confidence to work with their team in
Massachusetts, another key market for us.
We're excited for MassLive.com to become a go-to resource for
both novice and experienced bettors as the state moves to legalise
sports betting - creating a new content vertical and revenue stream
for the property."
For further information, please contact:
XLMedia plc ir@xlmedia.com
David King, Chief Executive Officer via Vigo Consulting
Caroline Ackroyd, Chief Financial Officer
www.xlmedia.com
Vigo Consulting Tel: 020 7390 0233
Jeremy Garcia / Kendall Hill
www.vigoconsulting.com
Cenkos Securities plc (Nomad and Joint Broker) Tel: 020 7397 8900
Giles Balleny / Max Gould
www.cenkos.com
Berenberg (Joint Broker) Tel: 020 3207 7800
Mark Whitmore / Richard Andrews / Jack Botros
www.berenberg.com
About XLMedia:
About XLMedia:
XLMedia (AIM:XLM) is a global digital publisher operating across
sports, gaming and personal finance focused on connecting audiences
and advertisers.
The Group manages a portfolio of premium brands that cover a
range of attractive geographies with a primary emphasis on Sports
and Gaming in regulated markets. The XLMedia portfolio is designed
to reach targeted, engaged audiences with the desire to action.
About Advance Local:
Advance Local owns and operates the nation's leading local media
groups, software and data platforms, and marketing agencies. A
company grounded with rich history and driven by creative
innovation, Advance Local's mission is to strengthen and empower
the communities we serve.
The company's media groups reach more than 55 million people per
month with quality journalism and community engagement through
websites, podcasts, newspapers, magazines and video. Media groups
include Advance Ohio, Alabama Media Group, Advance Media New York,
MassLive Media, MLive Media Group, NJ Advance Media, PA Media
Group, Staten Island Media Group.
Advance Local's software and data platforms include ZeroSum,
Aduna, Hoot Interactive and Subtext. The company's agencies include
Headline Group, Advance Aviation, Advance 360 Education, Advance
360 Health, Advance Travel & Tourism and Advance Local Events.
Visit Advance Local at www.advancelocal.com .
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