The global performance publisher will create
sports betting content and a new revenue stream for the
Massachusetts news and information
site
LONDON, Sept. 13,
2022 /PRNewswire/ -- XLMedia PLC (AIM: XLM) the
global digital publisher, today announces an expanded partnership
with Advance Local to create premium betting content and a new
revenue stream for their MassLive.com brand - a leading
Massachusetts news and information
website attracting an average of 6.5 million unique visitors every
month.
XLMedia has an industry-leading media partnership business (MPB)
offering significant scale, high-quality commercial content, and
access to high-value advertiser relationships for leading
publishers across the US and Canada. MassLive.com represents a significant
win for XLMedia's MPB, offering key US coverage in Massachusetts via MassLive.com's large
audience in the state ahead of its upcoming online betting launch.
This partnership will focus on creating highly engaging content,
managing commercial deals with regulated sportsbook operators, and
executing proven monetization strategies built upon years of
industry expertise.
"Massachusetts represents one
of the top professional sports markets in the US - we're very much
looking forward to working with the MassLive.com team and adding
our high-quality betting content to their already expansive sports
coverage," said Director of Partnership at XLMedia, Cody Darwick. "This deal expands upon our strong
partnership with the Advance Local team in Ohio and continues our strategic efforts in
landing premium publishers in key sports betting markets. The
timing is ideal ahead of the anticipated Massachusetts sports betting launch early next
year."
MassLive.com represents the second Advance Local property with
which XLMedia has partnered, the first being cleveland.com. XLMedia
has helped fuel cleveland.com's growth in the sports betting
segment since the partnership began in February.
"XLMedia's impressive betting content and results to date in
Ohio gave us great confidence to
work with their team in Massachusetts, another key market for us,"
said Howard Kamen, Vice President of
Sports Betting & iGaming at Advance Local. "We're excited for
MassLive.com to become a go-to resource for both novice and
experienced bettors as the state moves to legalize sports betting –
creating a new content vertical and revenue stream for the
property."
About XLMedia:
XLMedia (AIM:XLM) is a global digital publisher operating across
sports, gaming and personal finance focused on connecting audiences
and advertisers. The Group manages a portfolio of premium brands
that cover a range of attractive geographies with a primary
emphasis on Sports and Gaming in regulated markets. The XLMedia
portfolio is designed to reach targeted, engaged audiences with the
desire to action.
About Advance Local:
Advance Local owns and operates the nation's leading local media
groups, software and data platforms, and marketing agencies. A
company grounded with rich history and driven by creative
innovation, Advance Local's mission is to strengthen and empower
the communities we serve.
The company's media groups reach more than 55 million people per
month with quality journalism and community engagement through
websites, podcasts, newspapers, magazines and video. Media groups include Advance Ohio, Alabama
Media Group, Advance Media New York, MassLive Media, MLive Media
Group, NJ Advance Media, PA Media
Group, Staten Island Media Group.
Advance Local's software and data platforms include ZeroSum,
Aduna, Hoot Interactive and Subtext. The company's agencies include
Headline Group, Advance Aviation, Advance 360 Education, Advance
360 Health, Advance Travel & Tourism and Advance Local Events.
Visit Advance Local at www.advancelocal.com.
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SOURCE XLMedia PLC