SEEEN PLC Partnership with the London Broncos
January 18 2024 - 2:00AM
RNS Non-Regulatory
TIDMSEEN
SEEEN PLC
18 January 2024
REACH: non-regulatory announcement*
18 January 2024
SEEEN plc
("SEEEN", the "Group" or the "Company")
Partnership with the London Broncos
SEEEN plc (AIM: SEEN), the media and technology AI platform that
creates and delivers Key Video Moments to drive increased views and
revenues across video content, announces a three-year partnership
with the London Broncos to provide SEEEN's video commerce and
engagement platform to rugby league, for the first time, on the
newly designed London Broncos website.
The partnership between SEEEN and the London Broncos brings
SEEEN's AI interactive video commerce and engagement platform to
rugby league for the first time. SEEEN's offering will be available
on www.londonbroncosrl.com and SEEEN's logo will feature on the
sleeves of this season's home and away kits.
Videos on the London Broncos website will drive interactive
engagement for fans on all devices, allowing viewers to access the
video content that they want to see, together with opportunities
for fans to learn more about players, the club and opposition as
they watch, or to subscribe for Broncos offers, purchase tickets
and kit.
SEEEN already has clients in the sports, publishing and
e-commerce industries and this marks its first step into rugby
league. SEEEN's technology drives better returns on new and
historic video content for fans and owners by finding the most
relevant and engaging segments of videos for publication on
websites and social media platforms.
SEEEN CEO Adrian Hargrave commented: "We are delighted to
partner with London Broncos as their website and video commerce
provider. This is a particularly exciting time for SEEEN to partner
with the club, as they establish themselves in Super League at the
beginning of IMG's ownership, which should continue to drive
digital engagement."
Digital, and video more specifically, are increasingly important
in helping sports clubs to reach and engage with their fans, both
locally and internationally. Our goal is to make the website a key
interaction point for all Broncos fans, helping to maximise the
Club's communications and capitalise on its social media outreach,
allowing existing and new fans to learn more about the club and
everything it offers in the wider community quickly.
We hope that this partnership will establish a new level of
website and video interactivity for fans that can be replicated
across rugby league and other sports to enable clubs to connect
with their fans and community more effectively. We look forward to
supporting Broncos as they make their mark on Super League and the
London community."
London Broncos Head of Commercial Mark Kemp said: "I'm excited
to announce this collaboration with SEEEN plc. Having spoken with
Adrian and his team, their passion for their business was obvious
and also the opportunity to make a difference to London
Broncos.
We look forward to offering our fans an enhanced website
experience and also to be a pioneer in interactive video in sports
for rugby league that allows our fans to access content and
information that they want to see faster. We are always looking at
how best to enhance digital engagement with fans and look forward
to working with SEEEN to capitalise on digital and technology
trends."
For further information please contact:
SEEEN, seeen.com Tel: +44 (0)7775
701 838
Adrian Hargrave, CEO
Carmel Warren, CFO
Dowgate Capital (Joint Broker) Tel: +44 (0)20 3903
7721
Stephen Norcross
Allenby Capital Limited Tel: +44 (0)20 3328
(Nominated Adviser and Joint Broker ) 5656
Alex Brearley / George Payne / Lauren Wright
(Corporate Finance)
Tony Quirke / Amrit Nahal (Sales and Corporate
Broking)
focusIR (Investor Relations) Tel: +44(0) 07866
384 707
Paul Cornelius / Kat Perez seeen@focusir.com
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END
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January 18, 2024 02:00 ET (07:00 GMT)
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