Fusing Music and Fashion with Bands and a Brand NEW YORK, Feb. 14 /PRNewswire/ -- Playboy Enterprises Inc. today announced a new project called Rock the Rabbit which blends music with fashion as part of the annual March Music Issue (on newsstands and at http://www.playboydigital.com/ on February 9). Playboy asked twenty musicians to design a custom line of limited edition t-shirts placing their own personal stamp on the Rabbit Head brand and logo. Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy's March issue, while the other artists will appear online at http://www.rocktherabbit.com/ . The artists range from up and coming rockers to established hip-hop musicians. Playboy will offer the limited edition Rock the Rabbit custom designed T- shirt line to consumers at the Playboy Concept Boutique at the Forum Shops, the Playboy Boutique at the Palms, both in Las Vegas, as well as online at http://www.shopthebunny.com/ . Additional retail partners will be announced in the future. The original prototype Ts will be auctioned off with proceeds going to LIFEbeat: The Music Industry Fights AIDS ( http://www.lifebeat.org/ .) To kick off Rock the Rabbit, Whitestarr and Rhymefest will be performing in Las Vegas at Rain in the Palms Casino Resort at 8:00 PM on Wednesday, February 14th. Whitestarr will also be signing copies of the March issue of Playboy along with their new CD from 2:00-3:00 PM on February 14th at The Playboy Concept Boutique in The Forum Shops at Caesar's Palace. Artists Participating Include: Mick Rock The Flaming Lips The Thievery Corporation The Bronx Metric Whitestarr Rhymefest Lil' Jon Soulwax Dean & Britta stellastarr* Monsters Are Waiting Tahiti 80 Johnossi Illinois Oh No! Oh My! Your Vegas Home Video Trainwreck Riders Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services. DATASOURCE: Playboy Enterprises Inc. CONTACT: Jessica Sigelbaum, +1-212-261-5000, x 3240, or, Lauren Melone, +1-212-261-5000, x 3188, both of Playboy Enterprises

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