Guild Esports PLC Lease signed for Guild Academy and global HQ (0176Z)
January 20 2022 - 2:00AM
UK Regulatory
TIDMGILD
RNS Number : 0176Z
Guild Esports PLC
20 January 2022
Press release
20 January 2022
Guild Esports PLC
("Guild Esports", "Guild" or "the Company")
10-year lease signed for Guild Academy and global HQ in London's
Shoreditch
Notice of full year results
Guild Esports (LSE: GILD; OTCQB: GULDF), a global teams
organisation and lifestyle brand, is pleased to announce that it
has signed a 10-year property lease for the creation of its global
esports Guild Academy and corporate headquarters in London's
Shoreditch area.
The 9,831 square feet facility is located at the heart of the
capital city's booming technology hub and will open in Q2 2022. It
will provide a state-of-the-art physical space for the Guild
Academy to complement and support the world's most comprehensive
and innovative online training portal set up by Guild for budding
esports stars and pro-players. The premises will also accommodate
Guild's head office functions and act as a central hub for its
global operations.
In addition, the new premises will open a range of
commercialisation, branding and sponsorship opportunities for
Guild, including naming rights for the headquarters, for which
discussions with potential sponsors are already in progress.
Modelled partly on the football academies set up by leading
Premier League clubs, the Guild Academy will include esports
training rooms, equipment, and gaming spaces. There will also be a
specialist fitness training physio and psyche room to support the
mental and physical well-being of Guild's top pro-players as well
as the most talented budding stars.
The HQ will house a dedicated content and editing suite, while
streaming rooms will help drive content production, audience growth
and in reaching new millennial audiences. There will also be a
partner activation area and a Guild merchandise shop at high street
level with a busy footfall.
Located at 2 Chance Street, London E1 6JT, the premises are
being leased from Truman Estates Ltd and comprises three floors
including a large roof terrace which will be used for hosting Guild
events and sponsor-led campaigns.
Refit of the site, which was previously used as offices and a
workshop, is underway. The lease terms include a 26-month rent-free
period and a tenant-only break clause after five years.
Additionally, Guild's Full Year Financial Results will be
announced on 31 January 2022 and will be available to download on
the Company's website: www.guildesports.com .
Kal Hourd, chief executive of Guild Esports , said: "The
creation of an iconic location for our Guild Academy and
headquarters in London's hottest technology hub will serve as a
beacon and inspiration to our global fanbase, content creators,
sponsors and other stakeholders.
"In addition to nurturing new talent and providing state of the
art training grounds for our pro teams, we also expand upon brand
recognition and unlock a range of commercialisation opportunities,
which we look forward to realising in due course."
David Beckham, co-owner of Guild and inspiration behind the
Guild Academy , said: "I am really excited by the new global
headquarters for Guild, which also sees the creation of a new home
for the Guild Academy. This marks the next important stage in
building Guild's position as one of the world's top esports
organisations and it will be a focal point for our players,
creators and our many global fans."
For further information please contact:
Guild Esports
Kal Hourd via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
-------------------------
Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Zeus Capital
-------------------------
Corporate Broker
Benjamin Robertson +44 203 829 5000
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
-------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
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