Future Leverages Passionate Audiences and Creative Expertise with Launch of Branded Content Studio
July 11 2024 - 2:52PM
Future, the global leader in specialist media, today announced
Future Creative, a global, full-service branded
content and storytelling studio combining Future’s strategic and
creative expertise for advertisers looking to reach passionate
audiences at scale with custom solutions that drive awareness,
change brand perception and inspire consumer action. With Future
Creative, brands can now reach high-intent consumers across every
stage of the customer journey by leveraging the company’s vast
multi-platform portfolio of market-leading properties across
gaming, tech, fashion, homes and more, including Marie Claire, Who
What Wear, Homes & Gardens, Tom's Guide, TechRadar and PC
Gamer.
Future Creative reflects the breadth
of Future itself, with insights-driven storytelling capabilities
across print, digital, audio and in-person platforms optimized to
delight and engage audiences at every touchpoint, from social-first
live shopping and influencer content across TikTok, Instagram and
YouTube to newsletter integrations and bespoke experiential
activations. Further, Future Creative offers an industry-leading
influencer marketing team dedicated to connecting brands with
creators to best achieve their campaign goals.
“Future Creative reaffirms our
commitment to quality storytelling for both our passionate
audiences and our valued brand partners,” said Jon
Steinberg, CEO of Future. “By tapping into our
results-oriented creative expertise and editorial know-how,
advertisers have the unmatched ability to develop brand content
that resonates more deeply and authentically with passionate and
highly engaged audiences.”
Future is a prime destination for
passionate people worldwide looking to consume trusted, expert
content that inspires, educates and drives action both online and
off - through specialist websites and magazines as well as events,
newsletters, podcasts and social spaces. Future’s proprietary
technology and first-party data tools - including the award-winning
audience data platform, Aperture - ensure precise and relevant
targeting of consumers across the company’s global footprint of 230
specialist media brands and audience of over 220M monthly digital
users.
The introduction of Future Creative
marks a firm commitment from Future in building out a strong and
robust global branded content offering to serve its diverse and
ever-increasing roster of clients, including major consumer brands
and retailers across the U.S. and UK such as
Nordstrom, Saks, Levi's,
Old Navy, Aveda and M&S Home.
Future Creative is led by
Sharon Yi, Senior Vice President of Future
Creative in the U.S. and Verity Fine Hosken,
Creative Director of Future Creative in the UK. Yi, who
joined Future in August 2023, is an award-winning marketing
executive who most recently served as Head of Editorial and Brand
Studio at Chief and has led marketing and studio agencies at Condé
Nast, Refinery29, Clique Brands and Jellysmack. Hosken joined
Future in March 2024 from London-based creative agency Fold7, where
she delivered award-winning work on behalf of well-renowned brands
and was named one of Campaign’s Faces to Watch.
“Future is where audiences with
high-intent and genuine passion intersect. Our specialist content
attracts millions of consumers searching for practical information
about specific buying needs before making a purchase, as well as
the highly-engaged fanbases and communities that turn to our brands
for deep intel on the topics they’re most passionate about,” said
Yi. "We therefore have the differentiated ability to place our
brand partners in the middle of the conversation within a
passionate audience, and change their minds. Future Creative is an
unprecedented opportunity for brand partners to form a deeper
connection with their target audiences and, ultimately, convert
awareness into action."
"With Future Creative, we're excited
to take an unexpected approach to brand storytelling, offering
valuable audiences and a diverse portfolio of multi-platform brands
you won't find elsewhere,” said Hosken. “We couldn’t be more
excited for the opportunity to create stories for our partners and
our audiences who are looking for more than a one-size-fits-all
approach to marketing.”
To learn more about Future Creative or to explore partnership
opportunities, visit hellowearefuturecreative.com.
Contact Nicole Martineau nicole.martineau@futurenet.com
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