RNS Number:7896U
Cellcast plc
29 November 2005




Press Release                                               29 November 2005



                                  Cellcast plc

                         ("Cellcast" or "the Company")

                       Cellcast launches India subsidiary


   Cellcast expands operations into India, one of the world's fastest growing
                       markets for digital entertainment



Cellcast plc (AIM:CLTV), a global interactive digital broadcaster, is expanding
its international reach with the opening of a new subsidiary,  Cellcast
Interactive India PvT Limited, based in Mumbai.



In March this year Cellcast launched a 24/7 interactive channel called Play TV
on the Zee Network in partnership with the Essel Group.  Since Play TV's launch,
premium rate SMS traffic has doubled month on month and the channel now
broadcasts over 10 hours of live interactive programmes daily.



The Chief Executive of Cellcast Interactive India, Pankaj Thakar, has over
twenty years' experience of building and managing companies in the computer,
telecom and wireless sectors.



Pankaj Thakar said: "India's consumers are primed for the kind of innovative
participation-TV programming which Cellcast has developed so successfully in the
UK and other leading markets.  With 85 million TV households, over 65 million
mobile phone subscribers growing by 2.5 million new users every month, and a
sustained rise in consumer spending power, India promises to become a leading
world market for convergent entertainment services in a very short time".



The newly established subsidiary will help Cellcast address the rising demand
for interactive entertainment in India.  The Company's programmes and technology
platform enable broadcast partners to capture new revenue streams that are
independent of subscription income and advertising, and build new audiences
among the highly sought-after youth demographic.  A global leader in this
sector, Cellcast's proven business model is highly scalable, from small
satellite channels to major terrestrial broadcasters, and is generating
significant revenues for existing broadcast partners in the UK, Europe, the
Middle East and Asia.



Cellcast Interactive India will also shortly open a Development and Technical
Support Centre in Mumbai.  Initially, the production and development facility
will support programmes and applications distributed in the India market.  Over
time, the Centre is expected to play an increasing role in international product
development.



Commenting on the launch of Cellcast Interactive India, Andrew Wilson, CEO of
Cellcast plc said:  "We recognise the huge potential in India, and Cellcast is
excited to participate in the growth of this market.  The success of PlayTV has
shown the high demand for our interactive services, and we look forward to
launching new programmes and applications to build on this success.



"Cellcast is one of the few companies with an end-to-end interactive television
solution, combining state of the art technology with compelling programming
within a proven business model.  With experience drawn from several continents,
our expertise, programme portfolio, applications and technology platform deliver
a distinct advantage to our broadcast and telecom partners in this rapidly
expanding sector."



                                    - Ends -



For further information:
Cellcast plc
Andrew Wilson, CEO                                   Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                            www.cellcast.com


Daniel Stewart & Company Plc
Marc Young, Corporate Finance                        Tel: +44 (0) 20 7776 6550
marc.young@danielstewart.co.uk                         www.danielstewart.co.uk





Media enquiries:
Abchurch
Henry Harrison-Topham / Tania Wild                   Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                             www.abchurch-group.com



Notes to Editors:

Cellcast plc is a leading international provider of participation television
applications and interactive mobile content in the fast-growing multi-platform
digital entertainment sector. Headquartered in London, with associated
operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast's
applications and programming are distributed on the Sky Digital platform in the
UK and broadcast partners include Canal+ in France; Future TV, LBC, MBC, Dubai
Television and Rotana in the Middle East; Telefe in Argentina, and Zee TV and
Star TV in India.



Cellcast's revenues streams are independent of both advertising and subscription
fees.  With a network of revenue sharing agreements with telecommunications
carriers and aggregators across five continents, Cellcast receives a share of
the call revenue every time a consumer uses a mobile or fixed-line phone to
participate in its interactive entertainment, revenue which is retained or
shared with its broadcast partners.  Cellcast's programme formats and
proprietary Interactive Platform (CIP) also facilitate delivery of content to
mobile phones, the internet and broadband-delivered IPTV.  This enables viewers
to continue participating in a programme away from the TV, generating 24/7
revenue opportunities.



Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21
September 2005.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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