TIDMASCL
Ascential PLC
17 June 2022
RNS Reach
Cannes Lions Releases 2022 Entry Numbers
Early analysis shows brands realising the value of creativity as
a lever for growth
Creativity in commerce continues to evolve at breakneck
speed
Industry engagement with new Creative B2B Lion shows creativity
coming from new disciplines and business areas
17 June 2022 - The Cannes Lions International Festival of
Creativity has announced that a total of 25,464 entries from 87
countries will compete to become the global benchmark for
excellence in creativity and effectiveness for the year ahead.
Commenting on the awards, Simon Cook, CEO, Lions, said, "This is
always such a pivotal moment for us because the work entered
provides a compelling insight into the global creative marketing
landscape. Over the coming days at the Festival, our juries will
curate a body of work worthy of Lions and set the global benchmark
that will propel us into the year ahead."
In their first year, the Creative B2B Lions have received 415
entries, which breaks down as 269 entries into the Services
category and 146 into the Products category. Entries have come from
188 companies including from: Siemens Munich; Meta São Paulo;
Indeed Austin; Intuit Quickbooks London; National Australia Bank;
Amadeus Madrid; LTI Mumbai; Salesforce San Francisco; CMPC
Santiago; and Azgard Nine Limited Lahore. 37 countries have entered
including China, Mexico, New Zealand, Sweden and UAE. Launched to
recognise creative excellence in the B2B sector, Philip Thomas,
Chairman, LIONS, said that engagement with this Lion "demonstrated
the breadth of creativity that exists in work for products and
services that are purchased by professionals on behalf of
businesses." Thomas added, "We started discussing a Lion that
recognised B2B work way back in 2013 and having seen a recent rise
in B2B work winning Lions we felt that now was the right time to
put it on the global stage. It's now the job of our juries to
determine the global benchmark and set the creative bar in this
sector."
The Creative Effectiveness Lions, the only global benchmark of
the measurable impact of creativity, continues to see a dramatic
increase in entries with 258 entries from 30 countries - an 83%
increase YOY - demonstrating the value of creativity as a lever for
business growth. Commenting on the Lions, Jury President Raja
Rajamannar, Chief Marketing & Communications Officer,
Mastercard, said, "The strong uptick in the number of compelling
entries is a great testament about how marketers are increasingly
understanding the investment of the Creative Effectiveness Lions
and their value in driving long-term brand building. Honouring our
community's most effective campaigns is critical in achieving brand
purpose, creating cultural change, and moving our overall marketing
imperative forward."
Entries into the Creative Commerce Lions have increased 11% YOY
with 374 entries from 37 countries. About the Lions, Cook said,
"Commerce is an area that has exploded over the past two years.
Creativity now plays a role at every stage of the customer journey
offering more opportunities for brands to connect with consumers in
ways that we've never seen before. We're looking forward to seeing
the work that emerges this year and sets the benchmark in this new
and exciting space."
Elsewhere, the Titanium Lions have seen a fourth year of
consecutive growth, indicating that the industry continues to
commit game-changing work that moves the industry forward. Across
the Lions, a rise in entries into the 'New Realities' category has
been seen with entries making use of the metaverse, NFT and AI, and
in the Design Lions design-driven effectiveness has seen a second
year of growth.
Across the globe, entries from LATAM are up 12% YOY which is led
by a strong YOY increase from Brazil of 31%, indicative of
increased momentum after the country's three Grands Prix wins last
year and its consistently retained position as the third ranked
most creative Country in the World. Entries from India are up 32%
YOY with the country's top entered Lions including Health &
Wellness, Direct and Film. There have also been 402 entries from
Ukraine which have been accepted free of charge and demonstrate the
country's commitment to creativity.
Shortlists for the Innovation Lions, Titanium Lions and Glass:
The Lion for Change have already been released here ; the remaining
26 shortlists will be released from 19 June onwards.
Jury members from across the world have now convened in Cannes
to judge and award world-class creativity. The winners of the Lions
will be announced at evening Award Shows taking place throughout
the Festival, from 20-24 June 2022. Further information on how to
be a part of Cannes Lions can be found at canneslions.com .
ENDS
Contact:
Camilla Lambert
Head of Press & PR
LIONS
Camillal@canneslions.com
Natasha Naidoo
PR Manager
LIONS
Natashan@canneslions.com
Press Portal:
press.canneslions.com
Notes to editors
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of
Ascential and is a destination for those in the business of
creativity. As the definitive benchmark of creative excellence and
with unparalleled access to insight on how it works, LIONS provides
those on the journey to creative excellence all they need, at
whatever stage they are at and wherever they are. Our annual
five-day Festival, Cannes Lions, is the meeting place for the
global creative marketing community and a celebration of the
world's most excellent and effective work.
LIONS Membership
LIONS Membership is for everyone, all year round. Join the
global community at the home of creativity - with access to the
education, the specialisms, the advice, and the skills that lead to
creative breakthroughs - but most importantly, each other. A
community united in their mission to drive progress through
creativity every day of the year. All Lion winners, past and
present, will be gifted complimentary LIONS Membership.
About Ascential
LIONS is part of Ascential. Ascential delivers specialist
information, analytics and ecommerce optimisation platforms to the
world's leading consumer brands and their ecosystems.
Our world-class businesses improve performance and solve
problems for our customers by delivering immediately actionable
information combined with visionary longer-term thinking across
Digital Commerce, Product Design and Marketing. We also serve
customers across Retail & Financial Services.
With more than 3,000 employees across five continents, we
combine local expertise with a global footprint for clients in over
120 countries.
Ascential is listed on the London Stock Exchange.
www.lionscreativity.com | www.canneslions.com |
www.ascential.com
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