First Philips Norelco gender-neutral intimate trimmer &
shaver supports safety and skin protection.
CAMBRIDGE, Mass., Jan. 25,
2024 /PRNewswire/ -- Royal
Philips (NYSE: PHG, AEX: PHIA), a global leader in
health technology, introduces the latest offering in the Philips
Norelco OneBlade lineup. Philips Norelco OneBlade Intimate is the
first tool in the Philips Norelco portfolio that is both unisex and
designed to protect even the most sensitive pubic and armpit skin,
for an easy and comfortable trim or shave. It was thoughtfully
developed for use by anyone with intimate grooming needs.
Philips Norelco OneBlade Intimate is the result of years of
feedback from both men and women about their grooming needs as well
as their experience using existing Philips Norelco OneBlade
products, which have sold over 100 million units to date, the first
of which launched in 2016. The innovation demonstrates the brand's
commitment to inclusivity and response to the growing desire for
gender-inclusive grooming products that deliver efficacy and
comfort affordably.
"We are seeing a shift in personal care that is pushing the
boundaries on outdated gender norms, and in turn, gender neutrality
is becoming more prevalent within the grooming space," said
Dana Medema, Senior Vice President,
Personal Health. "We are proud to expand our portfolio with an
innovation that addresses the grooming needs of everyone,
regardless of who is holding the tool."
User feedback shows that the most common concerns around
below-the-belt grooming are comfort and protection against nicks
and irritation. This tool uniquely addresses those concerns thanks
to the new SkinProtect Blade, which provides an extra layer of
protection for sensitive pubic and armpit skin with its rounded
edges and bridged skin protector. Philips Norelco OneBlade Intimate
also features an attachable 3mm bi-directional body comb and
dual-sided blades to easily trim any length of hair in any
direction based on personal preference, no matter what look the
user is trying to achieve.
Additional product features that ensure optimal ease of use
include the quick cutter that efficiently cuts hair at a speed of
100x per second, wet or dry. The handle is also slimmer than other
OneBlade models for greater mobility, allowing the tool to smoothly
fit in every curve and reach difficult areas.
Philips Norelco OneBlade Intimate is currently available for
sale on Philips.com and Amazon. It will soon also be available at
CVS, Target, Walgreens and other major retailers. The suggested
retail price is $29.99.
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and well-being through
meaningful innovation. Philips' patient- and people-centric
innovation leverages advanced technology and deep clinical and
consumer insights to deliver personal health solutions for
consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the Netherlands,
the company is a leader in diagnostic imaging, ultrasound,
image-guided therapy, monitoring and enterprise informatics, as
well as in personal health. Philips generated 2022 sales of
EUR 17.8 billion and employs
approximately 70,700 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
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SOURCE Philips Norelco