TIDMADM 
 
The Group is pleased to announce that its direct insurance operation in 
France, L'Olivier (Olive Tree), launched today from its offices in Paris.  As 
with our other international operations, we expect a modest start with small 
initial volumes as we learn more about the French market and how to develop our 
model.  The Group will provide further update when it announces its results for 
the year ending 31 December 2010 on 2(nd) March 2011. 
 
Henry Engelhardt, Chief Executive, commented, 'I'm delighted to see the launch 
of L'Olivier in France, it represents another key milestone in our plans to grow 
our business overseas.   Congratulations to the team in France on all their hard 
work to reach this important point.' 
 
For further information, please contact: 
 
Admiral                                    029 2043 4394 
Louisa Scadden 
 
Financial Dynamics                   020 7269 7114 
Nick Henderson 
 
 
 
 
 
 
 
 
 
 
This announcement is distributed by Thomson Reuters on behalf of 
Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
 
Source: Admiral Group PLC via Thomson Reuters ONE 
 
[HUG#1474971] 
 

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