TIDMACC
RNS Number : 5276K
Access Intelligence PLC
02 September 2021
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ANNOUNCEMENT HAVE THE MEANINGS GIVEN TO THEM IN THE ANNOUNCEMENT OF
15 JUNE 2021.
Access Intelligence PLC
("Access Intelligence" or the "Company")
Completion of Acquisition and Re-Admission
Access Intelligence Plc, (AIM: ACC) the technology innovator
delivering Software-as-a-Service (SaaS) solutions for the global
marketing and communications industries, is pleased to announce
that further to the announcement of 1 September 2021, it has
completed the Acquisition of Isentia Group Limited and re-admission
of the Enlarged Group to trading on AIM is now effective.
Highlights
- Completed acquisition of Isentia, a market leading Asia
Pacific focused media intelligence and award winning insights
company for the corporate communications market, headquartered in
Sydney, Australia
- Isentia operates in eight geographical markets across
Australia, New Zealand and South-East Asia working with c.2,400
customers
- The Enlarged Group has greater scale, an improved and wider
ranging product offering and greater geographic reach. With minimal
overlap between the two large client bases, the Enlarged Group has
significant revenue synergy opportunities through substantial
cross-sell and up-sell opportunities
- The Enlarged Group anticipates approximately 90 per cent. of its revenues is recurring
- The Acquisition is expected to be earnings enhancing in the
first full year following completion
Rationale for the Acquisition and strategy for the Enlarged
Group
Following the Acquisition, the Enlarged Group has the potential
to benefit from greater scale, a superior product offering and
greater geographic reach, in addition to delivering potential cost
and revenue synergies.
Isentia's market leading position in APAC is underpinned by a
sales and operational infrastructure across ANZ as well as the
major South East Asian economies. The Acquisition therefore aligns
with a key element of Access Intelligence's strategy to continue
expanding and diversifying revenues globally to complement its
market leading position in Europe and growing presence in the
US.
The Vuelio and Pulsar products have already been proven and
successful in APAC and the Middle East, with blue-chip customers in
these regions. As Isentia's current product portfolio is limited to
media monitoring, entry-level social listening and manual insights,
this represents significant cross-sell and up-sell opportunities
for Vuelio's wider communications campaign management platform and
influencer database, as well as Pulsar's advanced audience analysis
and social media intelligence. Isentia recognises that its existing
social offering is limited and as a result Isentia and Access
Intelligence are already working together on potential
opportunities to provide Access Intelligence's Pulsar offering to
Isentia's existing customer base.
The Acquisition provides Access Intelligence with the
opportunity to scale its sales infrastructure across eight
countries in the Asia-Pacific region. This is an ideal platform for
cross-selling opportunities of the Pulsar audience intelligence and
social listening platform. APAC is the fastest growing market for
social media analytics, with a projected CAGR of 33.2 per cent.
between 2019 and 2024, rising from US$1.4bn to US$6bn. In contrast
to consumer adoption of social in the region, the Directors believe
that there is a significant opportunity to increase investment in
Isentia's existing product to meet the growing sophistication of
marketing communication professionals in the region.
The Enlarged Group's strategy is to seek to capitalise on its
leading position as a provider of SaaS solutions for the PR,
communications and marketing industries. The Board of Access
Intelligence's strategic vision is to apply technology and insight
to transform the relationships between business, media, government
and the public through the provision of a next-generation
intelligence marketplace.
The Enlarged Group will be able to offer customers a broader
suite of technology products serving the traditional and social
media monitoring markets with strong analytic capabilities. This
will provide significant cross-selling and upselling opportunities
amongst Isentia's 2,400 customers and Access Intelligence's 3,500
customers with limited cross over between them, helping to drive
revenue growth.
Re-Admission and Total Voting Rights
Re-Admission and dealings in the entire issued share capital of
the Enlarged Group commenced at 8.00 a.m. today.
Following Re-Admission, the total number of Ordinary Shares in
issue is 130,524,386, including 2,966,666 held in treasury.
Accordingly, the total number of Ordinary Shares in the Company
with voting rights is 127,557,720. This figure may be used by
shareholders in the Company as the denominator for the calculations
by which they will determine if they are required to notify their
interest in, or a change to their interest in, the share capital of
the Company under the applicable legal and regulatory
requirements.
Joanna Arnold, CEO of Access Intelligence, commented:
"I am delighted that the acquisition of Isentia is complete and
look forward to delivering our broader services and capabilities to
customers around the world. Having now relocated to Australia to
oversee the integration on the ground, I am already excited by the
potential and opportunities for our business. By integrating
Isentia, a leading media intelligence company in Australia and
across the Asia- Pacific region, our customers will now benefit
from an offering that gives them more choice and greater
geographical reach. We will continue to invest in our capabilities
and drive further innovation, harnessing technology and insight, to
deliver our strategic vision of building the leading intelligence
provider for the global marketing and communications industry."
For further information:
Access Intelligence plc
Joanna Arnold (CEO) / Mark Fautley (CFO) 020 3426 4024
finnCap Limited (Nominated Adviser and Broker)
Corporate Finance - Marc Milmo / Kate Bannatyne / Fergus
Sullivan 020 7220 0500
Corporate Broking - Alice Lane / Sunila de Silva
About Access Intelligence
Access Intelligence PLC is an AIM-listed martech leader, helping
marketers and communicators anticipate, react and adapt to what's
important to customers, stakeholders and their brand as they
navigate a constantly changing world of influence and reputation
online. Its technology is used by 6,000 global organisations every
day, from blue-chip enterprises and communications agencies to
public sector organisations and not-for-profits.
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END
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