YANGAROO Launches Major New Feature for Delivery of Television Advertising
December 11 2012 - 9:00AM
Business Wire
YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry’s
leading secure digital media management company, announced today
the launch of the industry’s first fully automated Traffic
Management System called “Reporter”, within its digital commercial
distribution system. The new YANGAROO service now merges
personalized traffic instructions with a signed and date-stamped
confirmation that traffic instructions have been received,
increasing the likelihood that spots will air correctly. The first
of its kind, The Traffic Management System “Reporter” streamlines
communication between major agencies and buying services to
broadcasters. The fully automated solution eliminates
time-consuming manual processes of call outs to broadcasters and
alleviates concerns of lost instructions or non-compliance.
“YANGAROO’s cloud based DMDS platform enables us to implement
enhancements, both ‘ground breaking’ and routine, rapidly, enabling
our clients to constantly improve their workflows,” said Gary Moss,
President and CEO at YANGAROO. “The need for ‘Reporter’ is
something that we have heard consistently and we are delighted to
be first to market with the solution.”
“YANGAROO has an innovative and seamless solution with
‘Reporter’,” said Mike Aiello, SVP, Managing Director Shared
Services at Horizon Media, the largest independent media buying
service in the world. “We are always looking to provide our clients
with efficient and flawless execution. ‘Reporter’ provides access
to real-time reporting, confirmation that spots and instructions
have been properly received and is an exciting new system we can
offer our clients.”
“We quickly developed and introduced the service in response to
a growing demand in the marketplace for a more automated approach
to traffic reporting,” added Karen Dealy, President, Advertising
Operations at YANGAROO. “‘Reporter’ reflects our commitment to
innovation in the television advertising delivery marketplace.”
About YANGAROO
YANGAROO is a company dedicated to digital media management.
YANGAROO’s patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital cloud based solution focused on the
music and advertising industries. The DMDS solution provides more
accountable, effective, and far less costly digital management of
broadcast quality media via the Internet. It replaces the physical,
satellite and closed network distribution and management of audio
and video content, for music, music videos, and advertising to
television, radio, media, retailers, and other authorized
recipients. The YANGAROO Awards platform powers many of North
America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under
the symbol YOO and in the U.S. under OTCBB: YOOIF. For further
information, please contact Gary Moss at 416-534-0607 ext.111 or
visit www.yangaroo.com.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks
and uncertainties that could cause such statements to differ
materially from actual future events or results. Such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
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