WRMA Wiremedia Inc (PK)

Wiremedia (Pink Sheets: WRMA) today announced that it will begin deploying the hardware and network infrastructure necessary to deliver location-based, advertising and contextual information to cell phones via Bluetooth technology. The company will launch the service with a comprehensive, proprietary technology infrastructure, partners and customers. With the deployment of this technology, the company intends to strongly impact the $300 billion dollar worldwide out-of-home advertising market. Wiremedia has carefully addressed the needs of the advertisers, information providers, and mobile phone users by reducing usability barriers and eliminating end user costs that have plagued the location-based/proximity marketing industry. When attached to billboards, poster sites, retail locations, entertainment venues, public spaces or embedded into kiosks, the Bluetooth MediaServer identifies each consumer's Bluetooth-enabled mobile phone and deliver a tailored message or advertisement to them. Wiremedia's Bluetooth Mediaserver is a small pocket-sized caching server that delivers customized, rich media content and applications directly to cell phones, within a range of 100 to 300 meters (approximately 300 to 1000 feet) of a specific location, at broadband speed. Cell phone users can receive coupons, video, audio, photos, text messages, mms, sms, java-based applications, etc. Wiremedia's customers are businesses seeking to provide proximity-based coupons, contextual advertising (popularized by Google (Nasdaq: GOOG), and localized information to cell phone users within their vicinity. Wiremedia believes that the mobile phone is the first truly portable medium. Wiremedia's intends to rapidly deploy the devices to numerous points-of-presence so that its clients can take advantage of the widespread presence of mobile phones. Consumers will not be bombarded with unwanted ads appearing on their handsets. Bluetooth messaging is a permission-based system. There is no risk of downloading viruses or malware to the phone because executable code is never transmitted. About Wiremedia Wiremedia (Pink Sheets: WRMA) is an emerging company focused on creating scalable mobile technologies and wireless software applications. http://www.wiremedia.com. Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under Private Securities Litigation Reform Act of 1995, and meaning of Section 27A of Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are subject to certain risks, trends, uncertainties that could cause actual results to differ materially from those projected.